Why Luxury Brands Avoid Loud Colour (And You Should Too)

When we think about luxury in product photography, our minds often jump straight to lighting, lenses, or materials. But before any of that registers, colour has already done its job. Colour sets the emotional tone. It decides whether a product feels mass-market or exclusive… approachable or aspirational… forgettable or desirable. Today, I want to talk about why using a considered luxury colour…