097 Chriselle Lim: From OG Fashion Influencer to Building a Global Brand with Phlur Fragrances

Chriselle Lim is many things at once: a pioneer of digital fashion storytelling, a serial entrepreneur, and a woman who has built a career by evolving in the public eye with intention and integrity long before “creator economy” became industry shorthand. From the early days of The Chriselle Factor to her impressive transformation of the fragrance brand Phlur, which she bought, rebranded, and…