Lewis Eisen on Writing Policies More Effectively [Podcast]

By Adam Turteltaub Lewis Eisen ( LinkedIn ) is the author of the book RULES: Powerful Policy Wording to Maximize Engagement , and he wants to change the way people think about and write policies. Too often, he observes, policies contain parent-child language, with a scolding tone that turns people off and keeps them from wanting to read the policy, or even follow it. It also contains a great deal…