Why LeBron will be the greatest athlete to ever live and a six-time NBA champion? The Permanent Contrarian’s view on investing in alternative assets.

There will be some GOATs that won’t be considered GOATs in the next few years. That perception gap will likely greatly impact the value of their chase cards. It’s true marketability is part of the GOAT conversation, however, I see that as a force multiplier based on athletic performance that manifest into major achievements and […] The post Why LeBron will be the greatest athlete to ever live and…