ShopMy Claims Credit for Sales It Didn’t Drive—and Tells Merchants to Cancel Other Affiliates’ Commissions

Creator-commerce platform ShopMy de facto runs an affiliate network, joining a variety of incumbents who have operated in this space for literally decades. Merchants considering running two or more affiliate programs face an obvious risk of double-paying or, if they try to de-duplicate, paying the wrong commission. I was shocked to recently discover ShopMy’s recommendation … Continue reading…