Ep. 280: Mid-Year Marketing Check In – Same Tactics, New Steroids

Halfway through 2026, what's actually moving the needle in marketing and what's just noise? David Kryszczak, Founder & President of Spartan Digital, joins the show for a mid-year reality check on AI, search behavior, and where trades businesses should be spending (and not spending) their marketing dollars. From AEO and "robots tricking robots" to the return of direct mail and the truth about AI…