Why Sustainability Isn't Always a Selling Point: Rethinking Business Strategies

I&rsquo;ve noticed a recent trend or at least it&rsquo;s new to me - that ethical sourcing and sustainability are generally not selling points in most cases. It&rsquo;s not the reason why people are buying a certain product or service. Interestingly, consumers today are not voting with their wallets for the more sustainable product but only with their conscience. Which is a strong signal, and…