Author Visibility Without Burnout: Lisa Towles on The Me Factor (Branding, Audience & Social Media)

Host Edith welcomes returning guest Lisa Towles, thriller author, fellow podcaster, and book coach, to discuss Lisa’s nonfiction book, “The Me Factor: Your Secret Weapon for Author Visibility,” which aims to reduce authors’ fear of marketing and help them use their unique identity in branding. Lisa explains a sequence for effective marketing: clarify author identity, conduct a genre analysis based…