The AI Upsell Trap: Why SaaS Vendors Need to Learn What Interoperability Means

Every major SaaS vendor has rebranded itself as an AI company in the past eighteen months. Salesforce has Agentforce. ServiceNow has Now Assist. Microsoft has Copilot threaded through every product it sells. SAP has Joule. The pitch is roughly identical regardless of the logo: bring your data and your workflows onto our platform, let our AI act on them, and watch productivity soar. What they are…