# connected tv (news sources) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover connected tv. Page: Feed: --- ## [Disney+ Is Adding Creator-Speed Economics to Its Programming Mix](https://www.thestreamingwars.tv/the-take/disney-is-adding-creator-speed-economics-to-its-programming-mix/?utm_source=rss&utm_medium=rss&utm_campaign=disney-is-adding-creator-speed-economics-to-its-programming-mix) _2026-08-21 · Ragul Thangavel · The Streaming Wars_ Disney is bringing Dhar Mann Studios into its content ecosystem with a 20-episode order that gives Disney+ access to a high-volume, creator-led production model built around faster development, frequent releases, and rapid audience feedback. The deal could give Disney a lower-cost programming tier for Verts or elsewhere on Disney+, while testing whether creator-speed production can survive… ## [Netflix Is Turning Premium CTV Access Into a DSP Advantage](https://www.thestreamingwars.tv/advertising/netflix-is-turning-premium-ctv-access-into-a-dsp-advantage/?utm_source=rss&utm_medium=rss&utm_campaign=netflix-is-turning-premium-ctv-access-into-a-dsp-advantage) _2026-08-21 · The Streaming Wars Staff · The Streaming Wars_ Netflix is making premium CTV access a bigger competitive advantage for Amazon DSP, The Trade Desk, DV360 and Yahoo as it expands programmatic buying across pause ads, live inventory, audience targeting and new deal tools. Supported DSPs can keep more CTV spending and campaign activity inside their platforms, while competitors without Netflix access can’t overcome that inventory gap with better… ## [Basics of Streaming: How Streaming Services Predict Who’s About to Cancel](https://www.thestreamingwars.tv/basics-of-streaming/basics-of-streaming-how-streaming-services-predict-whos-about-to-cancel/?utm_source=rss&utm_medium=rss&utm_campaign=basics-of-streaming-how-streaming-services-predict-whos-about-to-cancel) _2026-08-21 · The Streaming Wars Staff · The Streaming Wars_ Basics of Streaming explains how services use behavioral, billing, content, and playback signals to predict subscriber churn. The business value comes from identifying why someone’s likely to leave, choosing the right intervention, and proving that action creates incremental customer value. ## [Amazon Is Spending $2 Billion to Own Latin America’s Streaming Checkout](https://www.thestreamingwars.tv/business/amazon-is-spending-2-billion-to-own-latin-americas-streaming-checkout/?utm_source=rss&utm_medium=rss&utm_campaign=amazon-is-spending-2-billion-to-own-latin-americas-streaming-checkout) _2026-08-21 · The Streaming Wars Staff · The Streaming Wars_ Amazon's $2 billion Latin America investment will use local originals and live sports to drive audiences into Prime Video while expanding third-party subscriptions, rentals and purchases. By controlling discovery, billing and checkout, Amazon can monetize that traffic through advertising, Prime retention, commissions and transactions, even when it doesn't own the content. ## [Echo Collective launches to integrate PR, social and digital strategies](https://www.mxmindia.com/news/echo-collective-launches-to-integrate-pr-social-and-digital-strategies/) _2026-08-21 · Our Staff · MxMIndia_ Communications agency Echo Collective has been launched by Rheaa Jumaani and Mehek Singghi to bring PR, social, digital, creators and partnerships together under a single strategic framework The post Echo Collective launches to integrate PR, social and digital strategies appeared first on MxMIndia . ## [Ionic Wealth encourages second opinion on wealth decisions via AI platform](https://www.mxmindia.com/marketing/ionic-wealth-encourages-second-opinion-on-wealth-decisions-via-ai-platform/) _2026-08-21 · Our Staff · MxMIndia_ Ionic Wealth has launched a campaign introducing its AI-powered intelligence platform, designed to offer high-net-worth individuals tailored portfolio assessments The post Ionic Wealth encourages second opinion on wealth decisions via AI platform appeared first on MxMIndia . ## [Mathrubhumi reinterprets Onam spirit with contemporary campaign](https://www.mxmindia.com/marketing/mathrubhumi-reinterprets-onam-spirit-with-contemporary-campaign/) _2026-08-21 · Our Staff · MxMIndia_ Mathrubhumi has introduced its 'Manassil Ennum Maveli' campaign, exploring Kerala's enduring values through four contemporary innovators and changemakers The post Mathrubhumi reinterprets Onam spirit with contemporary campaign appeared first on MxMIndia . ## [The Healthy Binge unveils brand film built around universal taste reaction](https://www.mxmindia.com/marketing/the-healthy-binge-unveils-brand-film-built-around-universal-taste-reaction/) _2026-08-21 · Our Staff · MxMIndia_ Snacking brand The Healthy Binge has released its debut brand film 'Taste Ka Naya Language', focusing on spontaneous responses to flavour The post The Healthy Binge unveils brand film built around universal taste reaction appeared first on MxMIndia . ## [Colgate-Palmolive elevates Prabha Narasimhan to regional role, names Manish Anandani India MD & CEO](https://www.mxmindia.com/marketing/colgate-palmolive-elevates-prabha-narasimhan-to-regional-role-names-manish-anandani-india-md-ceo/) _2026-08-21 · Our Staff · MxMIndia_ Colgate-Palmolive India has announced that Prabha Narasimhan will take charge as EVP - Marketing for Asia-Pacific, with Manish Anandani appointed as the new Managing Director and CEO for India The post Colgate-Palmolive elevates Prabha Narasimhan to regional role, names Manish Anandani India MD & CEO appeared first on MxMIndia . ## [Fotocorp marks 22 years with platform upgrade and new visual verticals](https://www.mxmindia.com/media/fotocorp-marks-22-years-with-platform-upgrade-and-new-visual-verticals/) _2026-08-21 · mxmadmin · MxMIndia_ News photo agency Fotocorp has celebrated 22 years of operations with the introduction of a new digital platform featuring an archive of over one million images The post Fotocorp marks 22 years with platform upgrade and new visual verticals appeared first on MxMIndia . ## [Trade Bitcoin & Ethereum (Sponsored)](https://crawlproof.com/a/qvmWHvgd1q4d) _2026-08-21 · **Sponsored**_ Buy, sell and margin trade BTC & ETH with fiat currencies ## [Flipkart, Netflix introduce ‘Entertainment Ka Pardah’ via Talented](https://www.mxmindia.com/news/flipkart-netflix-introduce-entertainment-ka-pardah-via-talented/) _2026-08-21 · Our Staff · MxMIndia_ Flipkart, Netflix and creative agency Talented have introduced a branded window-curtain concept to publicise a joint subscription offering The post Flipkart, Netflix introduce ‘Entertainment Ka Pardah’ via Talented appeared first on MxMIndia . ## [Ranjona Banerji: Newsrooms in Service of The Master](https://www.mxmindia.com/columns/ranjona-banerji-newsrooms-in-service-of-the-master/) _2026-08-21 · Ranjona Banerji · MxMIndia_ It is to the credit of our TV channels that they do not budge from instructions given, writes Ranjona Banerji The post Ranjona Banerji: Newsrooms in Service of The Master appeared first on MxMIndia . ## [Amazon Ads study highlights growing AI adoption among Indian small businesses](https://www.mxmindia.com/marketing/amazon-ads-study-highlights-growing-ai-adoption-among-indian-small-businesses/) _2026-08-21 · Our Staff · MxMIndia_ A study by Amazon Ads reveals that 87 per cent of Indian small and medium businesses use artificial intelligence tools to access advanced advertising channels The post Amazon Ads study highlights growing AI adoption among Indian small businesses appeared first on MxMIndia . ## [Aliens @ 40: from wearable cameras to exoskeletons… all the techn the film predicted](https://www.mxmindia.com/news/aliens-40-from-wearable-cameras-to-exoskeletons-all-the-techn-the-film-predicted/) _2026-08-21 · Our Staff · MxMIndia_ Some of the technologies in the film have already come to pass – or look likely to soon, writes Steve Benford The post Aliens @ 40: from wearable cameras to exoskeletons… all the techn the film predicted appeared first on MxMIndia . ## [Charter’s Cox Deal Gives Spectrum More Households and Programmers a Bigger Distribution Partner](https://www.thestreamingwars.tv/mergers-acquisitions/charters-cox-deal-gives-spectrum-more-households-and-programmers-a-bigger-distribution-partner/?utm_source=rss&utm_medium=rss&utm_campaign=charters-cox-deal-gives-spectrum-more-households-and-programmers-a-bigger-distribution-partner) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ Charter Communications has closed its $34.5 billion combination with Cox, adding 5.9 million internet customers and giving Spectrum a much larger base to cross-sell mobile, streaming and video products. The added scale also strengthens Charter’s leverage with programmers as broadband growth slows, making wholesale streaming distribution and higher-value multi-product households more important to… ## [Jackbox Is Turning the Smart TV Into the Party Console](https://www.thestreamingwars.tv/gaming/jackbox-is-turning-the-smart-tv-into-the-party-console/?utm_source=rss&utm_medium=rss&utm_campaign=jackbox-is-turning-the-smart-tv-into-the-party-console) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ Jackbox is testing a cloud-streamed smart TV service that turns its party-game catalog into an always-available living-room product, with free ad-supported games and a broader subscription offering planned. The model gives Jackbox recurring revenue opportunities across advertising and subscriptions, creates a direct account relationship with players, and makes its back catalog easier to monetize… ## [Immersive Sports Could Create a New Rights Market Before It Creates a Mass Audience](https://www.thestreamingwars.tv/business/immersive-sports-could-create-a-new-rights-market-before-it-creates-a-mass-audience/?utm_source=rss&utm_medium=rss&utm_campaign=immersive-sports-could-create-a-new-rights-market-before-it-creates-a-mass-audience) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ Apple, Meta and Cosm are testing immersive sports experiences that could give leagues and other rights holders a new layer of inventory to reserve, package and sell separately from conventional broadcasts. The opportunity depends on contract language, but immersive, volumetric and virtual-attendance rights could become more valuable before the audience reaches scale, creating new leverage for… ## [Amazon Made Alexa+ Free Because TV Discovery Is Worth More Than the Subscription](https://www.thestreamingwars.tv/technology/amazon-made-alexa-free-because-tv-discovery-is-worth-more-than-the-subscription/?utm_source=rss&utm_medium=rss&utm_campaign=amazon-made-alexa-free-because-tv-discovery-is-worth-more-than-the-subscription) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ Amazon’s making Alexa+ free on Fire TV to drive more conversational discovery and capture more viewing-intent data. The strategy gives Amazon more opportunities to influence what users watch, subscribe to, rent and buy before they enter a streaming app. ## [From the Archives: Roku Figured Out How to Make Money From Ads It Didn’t Sell](https://www.thestreamingwars.tv/from-the-archives/from-the-archives-roku-figured-out-how-to-make-money-from-ads-it-didnt-sell/?utm_source=rss&utm_medium=rss&utm_campaign=from-the-archives-roku-figured-out-how-to-make-money-from-ads-it-didnt-sell) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ From the Archives revisits how Roku built an advertising business that could monetize streaming activity even when it didn’t own the programming or sell the ads. Direct Publisher expanded ad-supported supply, Audience Marketplace layered Roku’s first-party data onto publisher inventory, and dataxu pushed Roku deeper into the buying workflow, turning its household scale, identity and ad tech into… ## [MS NOW Has an Audience. Now It Has to Prove It Has Customers](https://www.thestreamingwars.tv/business/ms-now-has-an-audience-now-it-has-to-prove-it-has-customers/?utm_source=rss&utm_medium=rss&utm_campaign=ms-now-has-an-audience-now-it-has-to-prove-it-has-customers) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ MS NOW will launch its first direct membership product September 9, giving Versant a direct streaming, billing and customer-data relationship after losing Peacock as a distribution path. The real test is whether MS NOW can turn its large cable, podcast and social audiences into recurring subscribers without weakening the linear economics that still support the network. ## [CLI-first decentralized compute (Sponsored)](https://crawlproof.com/a/aXNA5q9XndC7) _2026-08-20 · **Sponsored**_ Run and pay spare GPUs from the CLI — transcode, coinpay (DID+escrow), infernet (AI). ## [Black Poetry partners with Open Strategy & Design for coffee](https://www.mxmindia.com/marketing/black-poetry-partners-with-open-strategy-design-for-coffee/) _2026-08-20 · Our Staff · MxMIndia_ Open Strategy & Design has developed the brand positioning, packaging design and visual identity for Black Poetry’s entry into the carbonated coffee category The post Black Poetry partners with Open Strategy & Design for coffee appeared first on MxMIndia . ## [A Simple Agency bags OOH mandate for Foxtale](https://www.mxmindia.com/advertising/a-simple-agency-bags-ooh-mandate-for-foxtale/) _2026-08-20 · Our Staff · MxMIndia_ The out-of-home campaign spans more than 70 billboards across Mumbai, Bengaluru and Delhi featuring brand ambassador Shah Rukh Khan The post A Simple Agency bags OOH mandate for Foxtale appeared first on MxMIndia . ## [Meta launches startup school to accelerate early-stage consumer brands](https://www.mxmindia.com/news/meta-launches-startup-school-to-accelerate-early-stage-consumer-brands/) _2026-08-20 · Our Staff · MxMIndia_ The three-month programme will support 200 startups with platform education, agency mentorship and venture capital engagement The post Meta launches startup school to accelerate early-stage consumer brands appeared first on MxMIndia . ## [Connected TV audience in India reaches 207mn viewers: WPP Media report](https://www.mxmindia.com/news/connected-tv-audience-in-india-reaches-207mn-viewers-wpp-media-report/) _2026-08-20 · Our Staff · MxMIndia_ A joint study by WPP Media and The Trade Desk and conducted by Ormax Media reveals that CTV viewership has expanded threefold since 2022 across 65 million households The post Connected TV audience in India reaches 207mn viewers: WPP Media report appeared first on MxMIndia . ## [Instamart rolls out Raksha Bandhan campaign featuring Esha Deol](https://www.mxmindia.com/marketing/instamart-rolls-out-raksha-bandhan-campaign-featuring-esha-deol/) _2026-08-20 · Our Staff · MxMIndia_ The film playfully references iconic Bollywood dialogue alongside a festive offer providing complimentary silver vouchers from Kalyan Jewellers The post Instamart rolls out Raksha Bandhan campaign featuring Esha Deol appeared first on MxMIndia . ## [David D’Souza: What’s New, NDTV](https://www.mxmindia.com/columns/david-dsouza-whats-new-ndtv/) _2026-08-20 · David D'Souza · MxMIndia_ A new logo can tell us that the channel has changed its identity. Only the journalism can tell us whether it has changed its mind, writes David D'Souza The post David D’Souza: What’s New, NDTV appeared first on MxMIndia . ## [Narasu’s Coffee marks centenary with commercial tracing 100-year journey](https://www.mxmindia.com/marketing/narasus-coffee-marks-centenary-with-commercial-tracing-100-year-journey/) _2026-08-20 · Our Staff · MxMIndia_ The television campaign depicts the evolution of India across multiple decades, highlighting coffee as an enduring everyday ritual The post Narasu’s Coffee marks centenary with commercial tracing 100-year journey appeared first on MxMIndia . ## [Strategy & Creativity: The Art & Science of Growth](https://www.mxmindia.com/columns/strategy-creativity-the-art-science-of-growth/) _2026-08-20 · Ashoke Agarrwal · MxMIndia_ While analysis can organise what we know; imagination helps us respond to what we did not know enough to anticipate, writes Ashoke Agarrwal The post Strategy & Creativity: The Art & Science of Growth appeared first on MxMIndia . ## [David Ellison’s $6 Billion Synergy Plan Runs Through Los Angeles Payrolls](https://www.thestreamingwars.tv/mergers-acquisitions/david-ellisons-6-billion-synergy-plan-runs-through-los-angeles-payrolls/?utm_source=rss&utm_medium=rss&utm_campaign=david-ellisons-6-billion-synergy-plan-runs-through-los-angeles-payrolls) _2026-08-19 · The Streaming Wars Staff · The Streaming Wars_ David Ellison’s $6 billion synergy target for a Paramount-Warner Bros. Discovery combination could put 4,500 direct Los Angeles film and TV jobs at risk, with the broader impact reaching roughly 10,360 job-years and $2.78 billion in economic value over three years. The county’s analysis gives regulators and labor groups a concrete baseline for seeking enforceable employment and production… ## [Media’s AI Budget Is About to Lose Its Experimental Exemption](https://www.thestreamingwars.tv/ai/medias-ai-budget-is-about-to-lose-its-experimental-exemption/?utm_source=rss&utm_medium=rss&utm_campaign=medias-ai-budget-is-about-to-lose-its-experimental-exemption) _2026-08-19 · The Streaming Wars Staff · The Streaming Wars_ AI spending across media companies is heading into a tougher phase as 2027 budgets force teams to prove that automation lowers unit costs, increases output, improves monetization, or reduces rework. AI ROI will increasingly depend on workflow redesign, clean metadata, connected systems, clear governance, and defined decision rights rather than adoption rates or isolated task-level productivity… ## [Install Manifest V3 Extension (Sponsored)](https://crawlproof.com/a/Dp0a2yXAKGKd) _2026-08-19 · **Sponsored**_ Get this Manifest V3 extension from the official TronBrowser Store listing. ## [Ask Skip: Where Does AI Video Production Actually Make Sense?](https://www.thestreamingwars.tv/ask-skip/ask-skip-where-does-ai-video-production-actually-make-sense/?utm_source=rss&utm_medium=rss&utm_campaign=ask-skip-where-does-ai-video-production-actually-make-sense) _2026-08-19 · The Streaming Wars Staff · The Streaming Wars_ Skip argues AI video delivers the most value by cutting production costs across preproduction, VFX, post, localization, and marketing while leaving core creative decisions to humans. Its biggest near-term opportunity is making more projects economically viable, not replacing performers or authorship. ## [The NBA Changed Networks. The Ad Money Changed Screens](https://www.thestreamingwars.tv/advertising/the-nba-changed-networks-the-ad-money-changed-screens/?utm_source=rss&utm_medium=rss&utm_campaign=the-nba-changed-networks-the-ad-money-changed-screens) _2026-08-19 · The Streaming Wars Staff · The Streaming Wars_ The NBA’s media-rights reset redirected advertiser spending toward streaming, with Guideline estimating a record $2.1 billion in 2025-26 NBA ad spending and streaming capturing 41% of the total. Amazon, NBCUniversal and Disney can now monetize those rights across advertising, subscriptions, commerce, retention and customer data, expanding the economics behind the NBA’s roughly $76 billion package.… ## [The NFL Put a Tollbooth Inside the Sportsbook. Fanatics Paid It](https://www.thestreamingwars.tv/sports/the-nfl-put-a-tollbooth-inside-the-sportsbook-fanatics-paid-it/?utm_source=rss&utm_medium=rss&utm_campaign=the-nfl-put-a-tollbooth-inside-the-sportsbook-fanatics-paid-it) _2026-08-19 · The Streaming Wars Staff · The Streaming Wars_ Fanatics is set to become an official NFL sportsbook after DraftKings, FanDuel and Caesars let their deals expire, giving the league a new partner willing to absorb the rising cost of Genius Sports data required for NFL sponsorship access. The deal shows how the NFL is turning official data, streaming and media rights into a bundled commercial gate, while Fanatics can justify the higher cost as… ## [Vikas Mehta: The Ratan Tata Paradox: Did leadership strength fail the Tata Sons governance structure?](https://www.mxmindia.com/columns/vikas-mehta/vikas-mehta-the-ratan-tata-paradox-did-leadership-strength-fail-the-tata-sons-governance-structure/) _2026-08-19 · Vikas Mehta · MxMIndia_ The Tata paradox is that the very qualities that made RT a legendary leader also made the system vulnerable after his exit, writes Vikas Mehta The post Vikas Mehta: The Ratan Tata Paradox: Did leadership strength fail the Tata Sons governance structure? appeared first on MxMIndia . ## [Humans of Bombay evolves into The Human Company](https://www.mxmindia.com/marketing/humans-of-bombay-evolves-into-the-human-company/) _2026-08-19 · Our Staff · MxMIndia_ The storytelling platform launches a full-stack digital content and brand solutions entity spanning strategy, production, and distribution The post Humans of Bombay evolves into The Human Company appeared first on MxMIndia .