# connected tv (blogs) — RSS Amplifier Recent posts from the 3 feeds in the RSS Amplifier directory that cover connected tv. Page: Feed: --- ## [Netflix Is Turning Premium CTV Access Into a DSP Advantage](https://www.thestreamingwars.tv/advertising/netflix-is-turning-premium-ctv-access-into-a-dsp-advantage/?utm_source=rss&utm_medium=rss&utm_campaign=netflix-is-turning-premium-ctv-access-into-a-dsp-advantage) _2026-08-21 · The Streaming Wars Staff · The Streaming Wars_ Netflix is making premium CTV access a bigger competitive advantage for Amazon DSP, The Trade Desk, DV360 and Yahoo as it expands programmatic buying across pause ads, live inventory, audience targeting and new deal tools. Supported DSPs can keep more CTV spending and campaign activity inside their platforms, while competitors without Netflix access can’t overcome that inventory gap with better… ## [Basics of Streaming: How Streaming Services Predict Who’s About to Cancel](https://www.thestreamingwars.tv/basics-of-streaming/basics-of-streaming-how-streaming-services-predict-whos-about-to-cancel/?utm_source=rss&utm_medium=rss&utm_campaign=basics-of-streaming-how-streaming-services-predict-whos-about-to-cancel) _2026-08-21 · The Streaming Wars Staff · The Streaming Wars_ Basics of Streaming explains how services use behavioral, billing, content, and playback signals to predict subscriber churn. The business value comes from identifying why someone’s likely to leave, choosing the right intervention, and proving that action creates incremental customer value. ## [Amazon Is Spending $2 Billion to Own Latin America’s Streaming Checkout](https://www.thestreamingwars.tv/business/amazon-is-spending-2-billion-to-own-latin-americas-streaming-checkout/?utm_source=rss&utm_medium=rss&utm_campaign=amazon-is-spending-2-billion-to-own-latin-americas-streaming-checkout) _2026-08-21 · The Streaming Wars Staff · The Streaming Wars_ Amazon's $2 billion Latin America investment will use local originals and live sports to drive audiences into Prime Video while expanding third-party subscriptions, rentals and purchases. By controlling discovery, billing and checkout, Amazon can monetize that traffic through advertising, Prime retention, commissions and transactions, even when it doesn't own the content. ## [Charter’s Cox Deal Gives Spectrum More Households and Programmers a Bigger Distribution Partner](https://www.thestreamingwars.tv/mergers-acquisitions/charters-cox-deal-gives-spectrum-more-households-and-programmers-a-bigger-distribution-partner/?utm_source=rss&utm_medium=rss&utm_campaign=charters-cox-deal-gives-spectrum-more-households-and-programmers-a-bigger-distribution-partner) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ Charter Communications has closed its $34.5 billion combination with Cox, adding 5.9 million internet customers and giving Spectrum a much larger base to cross-sell mobile, streaming and video products. The added scale also strengthens Charter’s leverage with programmers as broadband growth slows, making wholesale streaming distribution and higher-value multi-product households more important to… ## [Jackbox Is Turning the Smart TV Into the Party Console](https://www.thestreamingwars.tv/gaming/jackbox-is-turning-the-smart-tv-into-the-party-console/?utm_source=rss&utm_medium=rss&utm_campaign=jackbox-is-turning-the-smart-tv-into-the-party-console) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ Jackbox is testing a cloud-streamed smart TV service that turns its party-game catalog into an always-available living-room product, with free ad-supported games and a broader subscription offering planned. The model gives Jackbox recurring revenue opportunities across advertising and subscriptions, creates a direct account relationship with players, and makes its back catalog easier to monetize… ## [Immersive Sports Could Create a New Rights Market Before It Creates a Mass Audience](https://www.thestreamingwars.tv/business/immersive-sports-could-create-a-new-rights-market-before-it-creates-a-mass-audience/?utm_source=rss&utm_medium=rss&utm_campaign=immersive-sports-could-create-a-new-rights-market-before-it-creates-a-mass-audience) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ Apple, Meta and Cosm are testing immersive sports experiences that could give leagues and other rights holders a new layer of inventory to reserve, package and sell separately from conventional broadcasts. The opportunity depends on contract language, but immersive, volumetric and virtual-attendance rights could become more valuable before the audience reaches scale, creating new leverage for… ## [Amazon Made Alexa+ Free Because TV Discovery Is Worth More Than the Subscription](https://www.thestreamingwars.tv/technology/amazon-made-alexa-free-because-tv-discovery-is-worth-more-than-the-subscription/?utm_source=rss&utm_medium=rss&utm_campaign=amazon-made-alexa-free-because-tv-discovery-is-worth-more-than-the-subscription) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ Amazon’s making Alexa+ free on Fire TV to drive more conversational discovery and capture more viewing-intent data. The strategy gives Amazon more opportunities to influence what users watch, subscribe to, rent and buy before they enter a streaming app. ## [From the Archives: Roku Figured Out How to Make Money From Ads It Didn’t Sell](https://www.thestreamingwars.tv/from-the-archives/from-the-archives-roku-figured-out-how-to-make-money-from-ads-it-didnt-sell/?utm_source=rss&utm_medium=rss&utm_campaign=from-the-archives-roku-figured-out-how-to-make-money-from-ads-it-didnt-sell) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ From the Archives revisits how Roku built an advertising business that could monetize streaming activity even when it didn’t own the programming or sell the ads. Direct Publisher expanded ad-supported supply, Audience Marketplace layered Roku’s first-party data onto publisher inventory, and dataxu pushed Roku deeper into the buying workflow, turning its household scale, identity and ad tech into… ## [MS NOW Has an Audience. Now It Has to Prove It Has Customers](https://www.thestreamingwars.tv/business/ms-now-has-an-audience-now-it-has-to-prove-it-has-customers/?utm_source=rss&utm_medium=rss&utm_campaign=ms-now-has-an-audience-now-it-has-to-prove-it-has-customers) _2026-08-20 · The Streaming Wars Staff · The Streaming Wars_ MS NOW will launch its first direct membership product September 9, giving Versant a direct streaming, billing and customer-data relationship after losing Peacock as a distribution path. The real test is whether MS NOW can turn its large cable, podcast and social audiences into recurring subscribers without weakening the linear economics that still support the network. ## [No Live Rights? No Problem: Daily Mail Sport’s World Cup Tactics](https://videoweek.com/2026/08/20/no-live-rights-no-problem-daily-mail-sports-world-cup-tactics/) _2026-08-20 · Dan Meier · VideoWeek_ As FIFA's estimated $4.3 billion in media rights revenues for the World Cup suggests, sports broadcasting is an expensive game, and only getting more expensive with each tournament; the 2026 figure is around $1 billion higher than in 2022. But even without access to live games, publishers managed to find creative ways to drive engagement Read More ## [Refer a Friend, Earn Rewards (Sponsored)](https://crawlproof.com/a/99BaJkOw9tDW) _2026-08-20 · **Sponsored**_ Earn rewards when friends get the Graphite Business Card through your referral. ## [David Ellison’s $6 Billion Synergy Plan Runs Through Los Angeles Payrolls](https://www.thestreamingwars.tv/mergers-acquisitions/david-ellisons-6-billion-synergy-plan-runs-through-los-angeles-payrolls/?utm_source=rss&utm_medium=rss&utm_campaign=david-ellisons-6-billion-synergy-plan-runs-through-los-angeles-payrolls) _2026-08-19 · The Streaming Wars Staff · The Streaming Wars_ David Ellison’s $6 billion synergy target for a Paramount-Warner Bros. Discovery combination could put 4,500 direct Los Angeles film and TV jobs at risk, with the broader impact reaching roughly 10,360 job-years and $2.78 billion in economic value over three years. The county’s analysis gives regulators and labor groups a concrete baseline for seeking enforceable employment and production… ## [Media’s AI Budget Is About to Lose Its Experimental Exemption](https://www.thestreamingwars.tv/ai/medias-ai-budget-is-about-to-lose-its-experimental-exemption/?utm_source=rss&utm_medium=rss&utm_campaign=medias-ai-budget-is-about-to-lose-its-experimental-exemption) _2026-08-19 · The Streaming Wars Staff · The Streaming Wars_ AI spending across media companies is heading into a tougher phase as 2027 budgets force teams to prove that automation lowers unit costs, increases output, improves monetization, or reduces rework. AI ROI will increasingly depend on workflow redesign, clean metadata, connected systems, clear governance, and defined decision rights rather than adoption rates or isolated task-level productivity… ## [Ask Skip: Where Does AI Video Production Actually Make Sense?](https://www.thestreamingwars.tv/ask-skip/ask-skip-where-does-ai-video-production-actually-make-sense/?utm_source=rss&utm_medium=rss&utm_campaign=ask-skip-where-does-ai-video-production-actually-make-sense) _2026-08-19 · The Streaming Wars Staff · The Streaming Wars_ Skip argues AI video delivers the most value by cutting production costs across preproduction, VFX, post, localization, and marketing while leaving core creative decisions to humans. Its biggest near-term opportunity is making more projects economically viable, not replacing performers or authorship. ## [The NBA Changed Networks. The Ad Money Changed Screens](https://www.thestreamingwars.tv/advertising/the-nba-changed-networks-the-ad-money-changed-screens/?utm_source=rss&utm_medium=rss&utm_campaign=the-nba-changed-networks-the-ad-money-changed-screens) _2026-08-19 · The Streaming Wars Staff · The Streaming Wars_ The NBA’s media-rights reset redirected advertiser spending toward streaming, with Guideline estimating a record $2.1 billion in 2025-26 NBA ad spending and streaming capturing 41% of the total. Amazon, NBCUniversal and Disney can now monetize those rights across advertising, subscriptions, commerce, retention and customer data, expanding the economics behind the NBA’s roughly $76 billion package.… ## [Twitter Architects Reboot Vine With AI Content Banned](https://videoweek.com/2026/08/19/twitter-architects-reboot-vine-with-ai-content-banned/) _2026-08-19 · Dan Meier · VideoWeek_ As millennials await the recently threatened relaunch of Myspace, tomorrow sees the launch of a new social media service that looks (and sounds) like another defunct social platform. Divine is a video-sharing app where users can post six-second loops, essentially making it a revamp of Vine, which shuttered in 2017. Though it has no affiliation Read More ## [The NFL Put a Tollbooth Inside the Sportsbook. Fanatics Paid It](https://www.thestreamingwars.tv/sports/the-nfl-put-a-tollbooth-inside-the-sportsbook-fanatics-paid-it/?utm_source=rss&utm_medium=rss&utm_campaign=the-nfl-put-a-tollbooth-inside-the-sportsbook-fanatics-paid-it) _2026-08-19 · The Streaming Wars Staff · The Streaming Wars_ Fanatics is set to become an official NFL sportsbook after DraftKings, FanDuel and Caesars let their deals expire, giving the league a new partner willing to absorb the rising cost of Genius Sports data required for NFL sponsorship access. The deal shows how the NFL is turning official data, streaming and media rights into a bundled commercial gate, while Fanatics can justify the higher cost as… ## [Publishers Are Leaving Money on the Table in Programmatic CTV](https://videoweek.com/2026/08/19/publishers-are-leaving-money-on-the-table-in-programmatic-ctv/) _2026-08-19 · Tim Cross-Kovoor · VideoWeek_ We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don't have a clear window into what exactly it is they're buying. But Kieran Greene, founder and Read More ## [Week in Charts: CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand](https://videoweek.com/2026/08/18/week-in-charts-ctv-decides-dsp-rfps-streaming-captures-majority-of-primetime-upfront-spend-and-linear-viewing-climbs-above-svod-in-new-zealand/) _2026-08-18 · Tim Cross-Kovoor · VideoWeek_ In this week's Week in Charts, CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More ## [Germany Antitrust Regulator Forces Changes to Apple’s App Tracking Transparency](https://videoweek.com/2026/08/17/germany-antitrust-regulator-forces-changes-to-apples-app-tracking-transparency/) _2026-08-17 · Tim Cross-Kovoor · VideoWeek_ When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for Advertisers (IDFA) and track user behaviour, there were a number of recurrent complaints from the advertising world. App owners have had to collect consent through Apple's Read More ## [Week in Review: Netflix Doubles Upfront Commitments, Disney Agrees Deal with The Overlap, and Roku Launches an All-AI FAST Channel](https://videoweek.com/2026/08/14/week-in-review-netflix-doubles-upfront-commitments-disney-agrees-deal-with-the-overlap-and-roku-launches-an-all-ai-fast-channel/) _2026-08-14 · Tim Cross-Kovoor · VideoWeek_ In this week's Week in Review: Netflix grows its Upfronts ad commitments, Disney agrees a content deal with The Overlap, and Roku launches an all-AI FAST channel. Top Stories Sports Interest is High as Netflix Doubles Upfronts Commitments While there was plenty of excitement in the industry around Netflix's ad offering when it first came Read More ## [Open-source Screen Sharing with Control (Sponsored)](https://crawlproof.com/a/PezT3WSrSx2o) _2026-08-14 · **Sponsored**_ WebRTC screen sharing with simultaneous mouse & keyboard control; viewers join in browser. ## [Ozone Opens Up Demand and Technology to More UK Publishers Through Content Ignite Partnership](https://videoweek.com/2026/08/13/ozone-opens-up-demand-and-technology-to-more-uk-publishers-through-content-ignite-partnership/) _2026-08-13 · Tim Cross-Kovoor · VideoWeek_ Ozone, the publisher sales house initially formed by an alliance of UK premium publishers, this morning announced a new partnership with publisher monetisation platform Content Ignite which will open up Ozone's demand and monetisation technology to Content Ignite's own publisher partners. Since it was founded as The Ozone Project back in 2018 by The Guardian, Read More ## [French Publishers File Complaint with Antitrust Authority Seeking AI Overview Compensation](https://videoweek.com/2026/08/12/french-publishers-file-complaint-with-antitrust-authority-seeking-ai-overview-compensation/) _2026-08-12 · Tim Cross-Kovoor · VideoWeek_ France's Alliance de la Presse D'Information Générale (APIG), a trade group representing French newspaper and magazine publishers, has filed a complaint with the national competition authority seeking compensation from Google for the use of publisher content in AI overviews. The organisation, which counts Le Figaro, Le Monde, Ouest-France, Le Parisien, Les Échos, and L'Équipe among Read More ## [Streaming to Contribute €100 Million to RTL Group This Year as RTL+ Turns Profitable](https://videoweek.com/2026/08/12/streaming-to-contribute-e100-million-to-rtl-group-this-year-as-rtl-turns-profitable/) _2026-08-12 · Dan Meier · VideoWeek_ This time two years ago, only two major streaming services (Netflix and Disney+) were profitable businesses, according to MoffettNathanson. Since then the tide has been turning, as ad-supported tiers and bundling partnerships have helped boost profitability. Most recently, Fox-owned Tubi reported its first profitable quarter in October 2025, while NBCUniversal's Peacock reached profitability in Q2… ## [Week in Charts: The Trade Desk’s Jeff Green on Competitors’ “Lack of Objectivity”, HBO Max Sees Ad Tier Growth, and Gen Z Are a Minority on Insta and TikTok](https://videoweek.com/2026/08/11/week-in-charts-the-trade-desks-jeff-green-on-competitors-lack-of-objectivity-hbo-max-sees-ad-tier-growth-and-gen-z-are-a-minority-on-insta-and-tiktok/) _2026-08-11 · Dan Meier · VideoWeek_ In this week's Week in Charts, The Trade Desk's Jeff Green on competitors' "lack of objectivity", HBO Max sees ad tier growth, and Gen Z are a minority on Insta and TikTok. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number Read More ## [Ten OOH Ads That Stopped People Dead in Their Tracks](https://www.socalnewsgroup.com/2026/07/27/ten-ooh-ads-2026/) _2026-07-27 · Eliza Giles · Southern California News Group (SCNG) | Exclusive Local News_ Digital advertising may dominate the conversation, but it’s not the only channel evolving. Out-of-home advertising, the oldest form of advertising, is undergoing one of the most significant transformations in its history. Advances in technology are turning static placements into dynamic, data-driven experiences that blend the impact of the physical world with the precision of digital \[…\] The post… ## [How to Advertise During America’s 250th](https://www.socalnewsgroup.com/2026/06/17/americas-250th/) _2026-06-17 · Eliza Giles · Southern California News Group (SCNG) | Exclusive Local News_ On July 4th, 2026, the United States turns 250 years old. The Semiquincentennial is a once-in-a-generation milestone that carries the kind of emotional weight marketers spend entire careers chasing. According to the National Retail Federation, Americans spent over $8.9 billion on food alone around Independence Day in 2025. Now multiply that energy across an entire \[…\] The post How to Advertise… ## [How to Win with DOOH Advertising at Major Sports Events](https://www.socalnewsgroup.com/2026/06/08/dooh-advertising-sports-events/) _2026-06-08 · Eliza Giles · Southern California News Group (SCNG) | Exclusive Local News_ When thousands of passionate sports fans converge in one place for a global spectacle like the FIFA World Cup, it presents a powerful opportunity for marketers to amplify brand visibility and engagement. This year, Fox and Telemundo report that World Cup advertising spend could surpass $850 million, and major retail brands are already competing fiercely \[…\] The post How to Win with DOOH… ## [Marketing to Gen Alpha: Strategies for Engaging the Next Generation](https://www.socalnewsgroup.com/2026/05/20/marketing-to-gen-alpha/) _2026-05-20 · Eliza Giles · Southern California News Group (SCNG) | Exclusive Local News_ Who Is Gen Alpha and Why Should Marketers Care? Generation Alpha, the cohort born beginning in 2010, is quickly becoming a major influence on consumer markets. The oldest members are already entering their teenage years, and the generation is projected to surpass the Baby Boomers in size. If that alone is not enough to win \[…\] The post Marketing to Gen Alpha: Strategies for Engaging the Next… ## [2026 Midterm Election Ad Playbook](https://www.socalnewsgroup.com/2026/05/13/midterm-election-ad-playbook/) _2026-05-13 · Eliza Giles · Southern California News Group (SCNG) | Exclusive Local News_ The 2026 midterms are coming up fast, and the advertising landscape is about to get crowded. AdImpact projects that political ad spending will hit $10.8 billion in 2025–2026, marking a substantial 20% jump from what campaigns spent in 2022. Voter behavior also isn’t what it used to be. Media habits keep shifting, and technology keeps \[…\] The post 2026 Midterm Election Ad Playbook appeared first on… ## [Localizing National Campaigns](https://www.socalnewsgroup.com/2026/04/30/scaling-national-campaigns/) _2026-04-30 · Eliza Giles · Southern California News Group (SCNG) | Exclusive Local News_ Marketers pour billions of dollars into massive, nationwide advertising campaigns every year. Teams spend months polishing the messaging, selecting the perfect visuals, and buying up premium ad space. Yet a lot of these big rollouts end up missing the mark entirely. Why is that? These ads often come off as cold and sterile… they feel \[…\] The post Localizing National Campaigns appeared first on… ## [Non-Custodial Crypto Gateway (Sponsored)](https://crawlproof.com/a/fxC511Q9RNiT) _2026-04-30 · **Sponsored**_ Accept multi-chain crypto, automated fee handling, and trustless escrow with real-time settlement. ## [Why Print Advertising Still Delivers Unbeatable ROI](https://www.socalnewsgroup.com/2026/03/05/print-advertising-digital-detox/) _2026-03-05 · Eliza Giles · Southern California News Group (SCNG) | Exclusive Local News_ Why Print Advertising Still Delivers Unbeatable ROI Why Print Advertising Still Delivers Unbeatable ROI Let’s talk about the elephant in the marketing room: our audiences are exhausted. Our feeds are constantly packed with marketers chasing the next viral digital trend, algorithmic hack, or ephemeral social platform. But if we actually look at the data, and \[…\] The post Why Print Advertising Still… ## [Connected TV as a Performance Engine for Local Brands](https://www.socalnewsgroup.com/2026/02/25/connected-tv-advertising-for-local-business/) _2026-02-25 · Eliza Giles · Southern California News Group (SCNG) | Exclusive Local News_ With 121 million U.S. households predicted to use connected TV (CTV) in 2027, CTV is revolutionizing how advertisers reach their audiences. As consumers increasingly cut the cord on cable TV in favor of streaming platforms, programmatic advertising is becoming a powerful tool for local brands looking to grow their presence in their communities. This blog \[…\] The post Connected TV as a Performance… ## [Top Ten Super Bowl Ads of All Time](https://www.socalnewsgroup.com/2026/01/31/top-ten-super-bowl-ads-of-all-time/) _2026-01-31 · Eliza Giles · Southern California News Group (SCNG) | Exclusive Local News_ At a price tag exceeding $8 million for a 30-second spot, the Super Bowl is the most expensive gamble in advertising. For marketing executives, it is the ultimate high-wire act: a massive investment that can either catapult a brand into cultural immortality or result in a costly, forgettable flop. Sign up for The Demand Signal \[…\] The post Top Ten Super Bowl Ads of All Time appeared first on… ## [Five Digital Advertising Trends Defining 2026](https://www.socalnewsgroup.com/2026/01/05/2026-advertising-trends/) _2026-01-05 · Eliza Giles · Southern California News Group (SCNG) | Exclusive Local News_ Linkedin In 2026, we are moving past the experimental phases of digital marketing and entering an era of refined, high-impact strategies that prioritize user experience and technological integration. What does this mean for your brand? Keep reading to learn five trends that will define the next era of digital advertising. Sign up for The Demand Signal \[…\] The post Five Digital Advertising Trends…