The Goal Trap: Why Some of Us Dread the G-Word - Episode 9

It's EOFY here in Australia, and everyone's talking about the g-word. Goals. Ask ten business owners how they feel about that word and half of them will visibly flinch. In this episode, we unpack why some people set goals easily and pivot without a second thought, while others quietly dread committing to a number out loud. It usually comes down to trust — some of us rely on the data we can see…