The hyper-marketing of protein, continued

Most people who eat enough calories get more than enough of the protein they need, so the current protein craze—putting pea, whey, and tofu into everything—doesn’t make a whole lot of sense. It does sell products though. It’s hard to choose from among the most entertaining protein-supplemented products. Coffee? Protein water? Pop-Tarts? But this remains [ ] The post The hyper-marketing of protein,…