How ‘Vaseline’ became ‘Bassline’ and took over social media

A playful pronunciation of Vaseline by a Korean skincare creator has turned into a social media trend, with creators and users sharing memes, remixes and their own interpretations of "Bassline" across platforms. The trend began when Korean skincare creator Min Day Lee showcased her Vaseline collection and referred to the brand as "Baseline". The pronunciation was subsequently picked up by social…