Why we queue: inside the psychology of the pop-up

Ever walked past a pop-up, seen a queue snaking round the block, and wondered about the peculiar logic of standing for two hours to spend ninety seconds inside? Dwell time, once a metric to minimise, has become one of the most deliberately engineered elements of a brand activation. The queue does as much psychological work […] The post Why we queue: inside the psychology of the pop-up appeared…