Netflix Announces Its Ad Tier Now Has More Than 250 Million Monthly Active Users

At its UpFronts presentation, Netflix announced it has more than 250 million monthly active users (not subscribers) on its Standard With Ads plan, up from 190 million in November of 2025. During Netflix’s Q1 earnings, the company said 60% of new Netflix customers now choose the ad plan, and a new stat from the UpFronts […]