TTABlog Test: Is HVNLYDAZE Confusable with HVNLYFIT for Overlapping Clothing Items?

The USPTO refused to register the mark HVNLYDAZE for various clothing items, including t-shirts, concluding that confusion is likely with the registered mark HVNLYFIT for overlapping clothing items, including t-shirts. Applicant argued that the marks have different connotations, and that HVNLY is equivalent to "heavenly," a common term and a weak formative. How do you think this appeal came out?…