316. The Persuasion Equation: Grab Attention & Make Your Message Meaningful

“The tools of communication have changed, the human brain has not.” In a world of endless content and shrinking attention spans, getting your message heard means giving people a reason to care. For Carmine Gallo , a communication coach, author of Viral Voices , and CEO of Gallo Communications, that starts with understanding what captures the brain’s attention: emotion, relevance, and a compelling…