"The Prescription" | Ken Ashley on Breaking Into CRE

Ken Ashley has spent 30 years as a top producer at Cushman & Wakefield, but his real legacy is the people he's built. As founder of CREi Summit and now bestselling author of The Prescription , Ken has spent decades writing custom 6–8 step action plans for aspiring brokers, signing them, and saying "call me in 90 days." Less than 5% ever did. Now he's written the book so no one has an excuse. In…