What's Coming for Creative Business in 2026: My Top 5 Predictions

What once worked… doesn’t anymore.What used to sell… isn’t.And the rules we built our businesses on — they’re quietly — and quickly! — changing. If you’ve been feeling like the creative business world has shifted — you’re not imagining it. Welcome to The State of Play: Creative Business in 2026 — a special three-part series on the Imprint Podcast with me, Natalie Walton, that gives you a clear…