Building a Multi-Million Pound High-Protein Frozen Meal Brand From A Gym Freezer | Craig Allen - GSN

We talk with Craig about how he leaves university, learns the fundamentals of margin and negotiation in meat trading, and turns a steam-cooked chicken discovery into GSN . We break down the scrappy freezer-in-gyms launch, the Covid pivot to e-commerce, and the principles that keep the brand focused on profitable growth. leaving university to gain real-world experience in a family commodity trading…