Riding Existing Waves: My Indie Hacking Journey with Sisif.ai

After 15 years of building production infrastructure—including a stint as CTO at QED (acquired by The Sandbox)—I thought I knew how to build a product. I was wrong. I knew how to build systems , but I had zero idea how to build distribution . This talk is the story of sisif.ai , and how I had to unlearn everything about being a CTO to find my first paying customers. The CTO&rsquo;s Unlearning:…