Truly Great Questions: Level 2

Last time, our Truly Great Questions: Level 1 gave a quick way to size up any business. Now, Level 2 takes it further. These are the questions we ask to identify long-term winners and include how we think about markets, moats, and long-term value. Does a company have the potential to be Truly Great ? Let’s find out. The 5 Questions We Use to Size Up Long-Term Winners Whether you’re a founder…