Transformation over Trophies : The Mindset Shift Most Competitors Need

It’s not just a show. It’s an experience. In this episode of Lais & The Coach, we welcome back Brian Cannone, from WBFF Fitness Atlantic and one of the most respected promoters in the industry. From high school auditoriums to Mohegan Sun’s world-class stage, Brian shares what it really takes to build a competition that stands the test of time — and why so many competitors miss the bigger picture.…