Marketing Beyond Acquisition with Eric Goodstadt of UpSwell

Fitness marketing's old seasonal playbook is breaking down and clubs that focus too much on January are leaving money on the table the other 11 months. That's the data-backed case from CEO Eric Goodstadt of UpSwell, the fitness marketing platform that works with more than 4,000 facilities nationwide, ranging from big-box gyms to boutique studios. Goodstadt joined Club Solutions Magazine editor and…