Whether or not one regards the 3.5 percent rule as a hard-and-fast threshold for creating change,...

Whether or not one regards the 3.5 percent rule as a hard-and-fast threshold for creating change, the measure points to an important idea: although the ultimate goal of transformational movements is to win over the support of the majority of a society, an effort’s grassroots strength is measured by the number of people who take ownership over the cause. …active supporters are the type of people…