[Erica] Chenoweth found that the number of supporters who were actively engaged in successful mov...

[Erica] Chenoweth found that the number of supporters who were actively engaged in successful movements could be quite small. She observed a trend that she would later dub the “3.5 percent rule.” … For a movement, building this minority into a committed base is just as important as swaying the public at large. Participation entails something considerably more than latent sympathy. The 3.5 percent…