Episode 178: Lou Cross of Lure Cigars

James and Nick welcome Lou Cross of Lure Cigars back to the program. Lou promotes his new PCA exclusive, the "Wahoo." We discuss the changes for Lure Cigars and Valacari Cigars, Lou's role with both brands, and their relationship with La Tabacaria. We ask Lou what he's learned in his 2 years in the cigar industry, the challenges he's faced, and how he's overcome them. Lou discusses branding and…