Moozi & Dentsu Redder turn Minecraft into a playable brand world for Gen Alpha

Moozi and Dentsu Redder are redefining engagement with Gen Alpha for the relaunch of its children’s milk range through Mooziland, Vietnam’s first branded Minecraft universe that transforms brand discovery into an immersive, playable experience. As today’s children increasingly spend their time inside interactive gaming worlds where they create, explore and participate, Moozi became part of … The…