Your Church's Follow-Up Strategy Is Broken (Here's How to Fix It)

Most churches invest significant time and energy into creating a great Sunday experience for first-time visitors and then do almost nothing with that investment after Monday morning. Only 10 to 20 percent of first-time guests return without intentional follow-up. Churches that reach out within 24 to 48 hours see three times higher return rates than those who wait a week or more. And 29 percent of…