124 Friction Points: Rebuilding the HubSpot GTM Engine

TL;DR The Challenge: GTM teams were working in silos. While everyone was trying to help the customer, they were doing it in their own ways without unity, leading to messy handoffs and a lack of visibility into the customer journey. The Fix: I mapped the entire Sales Cycle journey to find 124 friction points, then migrated 6 teams into a rebuilt HubSpot UX with standardized data governance and…