Keep It Simple Stupid

Here's something most of us won't admit: we have too much stuff. It's human nature in the consumer age. You can't throw a rock in Lafayette without hitting a storage unit. And that's the stuff that doesn't fit in our homes. Clutter is the order of the day. In the business world, that translates into noise. We pile on messaging, saying too much when getting straight to the point is the best way to…