EPS #100: No Time to Sell - I'm Too Busy Delivering

What happens before the adjustment can be just as important as what happens on the table. In their 100th epsisode, Dr. Fred and Dr. FJ break down the consultation, not as a sales presentation, but as the foundation for trust, clinical certainty, patient understanding, and better long-term outcomes. They explore how great doctors uncover what's really happening beneath a patient's immediate…