Keywords vs. Authority: Why the Way You Think About Chiropractic SEO Needs to Change

For years, local SEO was about keywords. You found the phrases people were searching for, loaded your pages with them, and hoped Google noticed. That approach is not just outdated now. It is actively working against you. In this episode, Jerry Kennedy breaks down the shift that has happened over the last four to five years and why authority has replaced keywords as the thing that actually…