# channel groupings — RSS Amplifier

Recent posts from the 1 feeds in the RSS Amplifier directory that cover channel groupings.

Page: <https://rssamplifier.com/topics/channel-grouping>  
Feed: <https://rssamplifier.com/topics/channel-grouping.md>

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## [Massive Changes!!! (& by that I mean upgrades 😎)](https://ga4helper.substack.com/p/massive-changes-and-by-that-i-mean)

_2025-11-21 · Brie E Anderson · GA4 Helper_

Settings Checker gains a "Fixer" modal and UTM Builder is now built for teams!

## [This meeting might have changed my life? Definitely my business.](https://ga4helper.substack.com/p/this-meeting-might-have-changed-my)

_2025-10-31 · Brie E Anderson · GA4 Helper_

I love to learn and these new resources are freaking stellar.

## [My Beef with GA4 Channel Groupings](https://ga4helper.substack.com/p/ga4-channel-groupings)

_2025-10-24 · Brie E Anderson · GA4 Helper_

TL;DR: Channel groupings hide which traffic sources actually perform. Saying "Paid Social is up!" when you're spending $19K/month across four platforms tells you literally nothing actionable. Default to source/medium or keep leaving money on the table. Your choice.

## [Data in 2025 is a Weird Thing 😵‍💫](https://ga4helper.substack.com/p/data-in-2025-is-a-weird-thing)

_2025-10-17 · Brie E Anderson · GA4 Helper_

Take a deep breath. It feels like the sky is falling... but it's not.

## [A Good Decision Made on Bad Data, is Still a Bad Decision](https://ga4helper.substack.com/p/a-good-decision-made-on-bad-data)

_2025-10-10 · Brie E Anderson · GA4 Helper_

Everyone's crying that their data is broken in 2025. Plot twist: your data isn't broken—your setup is. 😬

## [Musings on another "failed" launch](https://ga4helper.substack.com/p/musings-on-another-failed-launch)

_2025-10-03 · Brie E Anderson · GA4 Helper_

Will I ever learn? 😅

## [The GA4 Settings That Touch EVERYTHING](https://ga4helper.substack.com/p/the-ga4-settings-that-touch-everything)

_2025-09-19 · Brie E Anderson · GA4 Helper_

Three seemingly simple GA4 settings affect every. single. report.

## [Why Your GA4 Configuration Matters More Than You Think (+ free workbook)](https://ga4helper.substack.com/p/why-your-ga4-configuration-matters)

_2025-09-08 · Brie E Anderson · GA4 Helper_

A few weeks ago, I audited an account that showed a discrepancy in reported revenue across GA4, Shopify, Elevar, and Facebook.

## [Building GA4 Helper in Public.... Kinda?](https://ga4helper.substack.com/p/building-ga4-helper-in-public-kinda)

_2025-08-28 · Brie E Anderson · GA4 Helper_

What's is GA4 Helper today? Where is it going?