Pico Masala: How I Built an Entire Restaurant Empire (That Never Existed)

Read the full document: https://juandavidcampolargo.substack.com/p/pico-masala-how-i-built-a-restaurant So a while back, the owners of this upcoming grab-and-go restaurant reached out. They had leased a space but had literally nothing else—no branding, website, marketing plan, or vision for selling the concept. They were starting from absolute scratch. They asked me to figure it out. So I took…