Power Play: Soft Power Unpacked #2 — UN DSG Amina Mohammed on Power, Presence & Why Hope Isn’t Soft

“Power Play: Soft Power Unpacked” explores the subtle yet powerful ways nations, organizations, and individuals shape opinions, drive change, and wield influence—without coercion. McSilver Fellow-in-Residence Penny Abeywardena dives into the strategies that define soft power both locally and globally, from cultural diplomacy and media narratives to corporate branding and grassroots activism. Amina…