#269 – Why Outbound Is Dead: Susan Terry (Alvaria) on the Rise of Proactive Customer Outreach Podcast Description

Susan Terry, SVP and Head of Product at Alvaria, joins Get Out of Wrap for a wide-ranging conversation about the death of "outbound" and the rise of proactive customer outreach. Drawing on decades spent leading product transformation across the graphic arts, advertising, and contact center industries, Susan explains why she believes the language we use — outbound vs. outreach — reveals a deeper…