Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns (Sonja Wind/Bloomberg)

Sonja Wind / Bloomberg : Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns - Buying clothes online can leave shoppers frustrated and retailers drowning in returned goods. Now brands hope that AI-powered tools will deliver the perfect fit.