Hacking the Matrix: Why India’s Sustainability Needs UX, Not Awareness

We often treat environmental crises in India as a "software" issue, shouting at people to change their behavior while ignoring the broken "hardware" of our systems. Between high-stress urban life and a literal "survival tax" on our mental bandwidth, sustainable living feels like a mental workout we can’t afford. This blog explores how we can hack our cognitive defaults to make green choices…