Enopoly Explains Why Businesses That Build Trust Grow Faster Than Businesses That Compete on Price

Not long ago, businesses could gain an advantage simply by offering the lowest price. Consumers had fewer places to shop, less information to compare, and fewer ways to learn about a company’s reputation before making a purchase. If two products looked similar, the cheaper option often won. That is no longer how most people buy. Today’s consumers can research a company in minutes. They read…