S24E5: McKinsey Case Interview Example: Electric Truck Market Entry

Send us Fan Mail George Cary spent five years as a McKinsey EM. In this live case, he coaches candidate Harvey through a real McKinsey market entry study: should a diesel truck manufacturer build and sell electric trucks. Harvey builds a framework, runs the full cost-of-ownership math, and lands a final recommendation. George pauses after every section to break down good vs. great in real time.…