Are ya winning, son?

The attribution cartel is in Digiday, in a series by Ronan Shields. WTF: W3C’s Attribution API? W3C Attribution API prompts debate over web measurement future Fears of Big Tech bias underpin debates around W3C’s Attribution API I’m quoted, about the proposal’s biggest privacy problem . “You get this paradoxical increase in user privacy risks, because the proposal obfuscates and rewards attribution…