Brand Origin Stories and Faux-thenticity

Fake authenticity (or faux-thenticity ) has long plagued marketing. Authenticity is set up as a sort of holy grail in branding, marked as an objective in countless creative briefs. The origin story in particular is a common lever to manufacture authenticity. Yet most framing of the origin story is heavily scripted, edited, and contrived. The more that a brand tries to The post Brand Origin Stories…