New Self-Serving Study

Byron Sharp from the Ehrenberg-Bass Institute has long been on the frontlines of debunking marketing myths, starting with How Brands Grow: What Marketers Don t Know in 2010. Byron recently introduced me to the term SONK the Scientific-cation Of Non-Knowledge. In an interview last year, Byron credits SONK to his mentor Andrew Ehrenberg. As Byron describes SONK: You take trivial The post New…