# cannes lions (audio feeds) — RSS Amplifier Recent posts from the 3 feeds in the RSS Amplifier directory that cover cannes lions. Page: Feed: --- ## [Perfume is beauty's next big thing](https://onbrandmag.substack.com/p/perfume-is-beautys-next-big-thing) _2026-08-17 · Lineshya Das · On Brand Magazine_ Behind the fragrance boom and the rise of scent as self-expression ## [The World Is Not Flat](https://eshap.substack.com/p/the-world-is-not-flat) _2026-08-17 · Evan Shapiro · Media War & Peace_ My LAST Media Map ## [How Brands Build Communities (w/ Sara Wilson)](https://onbrandmag.substack.com/p/how-brands-build-communities-w-sara) _2026-08-13 · Alex Manderstam · On Brand Magazine_ A recording from Alex Manderstam's live video [Listen](https://api.substack.com/feed/podcast/210790400/db66b3f4b120649a5b196586057244fc.mp3) ## [How brands build strong communities](https://onbrandmag.substack.com/p/how-brands-build-strong-communities) _2026-08-10 · On Brand Magazine_ A strategist who's advised Netflix and Nike breaks down what real community actually looks like. ## [OpenAI is AOL](https://eshap.substack.com/p/openai-is-aol) _2026-08-10 · Evan Shapiro · Media War & Peace_ The History of Bubbles tells us A LOT about Tomorrow ## [DISNEY + STREAMING + TIKTOK: MY TAKE](https://eshap.substack.com/p/disney-streaming-tiktok-my-take) _2026-08-06 · Evan Shapiro · Media War & Peace_ My Discussion on BloombergTV about Disney 2Q Earnings [Listen](https://api.substack.com/feed/podcast/210070061/5b86d7f2ff04deb08eaa367f402edb34.mp3) ## [HOLLYWOOD’S CASTE SYSTEM](https://eshap.substack.com/p/hollywoods-caste-system) _2026-08-03 · Evan Shapiro · Media War & Peace_ For Media CEOs, it’s not about competition, it’s about control. ## [The Murder of French Television](https://eshap.substack.com/p/the-murder-of-french-television) _2026-07-31 · Evan Shapiro · Media War & Peace_ Video from an autopsy of Trad TV ## [Parties are cool again](https://onbrandmag.substack.com/p/parties-are-cool-again) _2026-07-27 · On Brand Magazine_ The desire for connection is fuelling the IRL renaissance ## [Five Truths About Answer Engine Optimization](https://answereconomy.substack.com/p/five-truths-about-answer-engine-optimization) _2026-07-27 · Pete Blackshaw · The Answer Economy_ In the Answer Economy, earning the answer matters more than winning the click. ## [Brisk AI News Briefings (Sponsored)](https://crawlproof.com/a/5Bko33JRp5Dr) _2026-07-27 · **Sponsored**_ Read AI summaries and listen to audio briefings for top stories. ## [NEVER SURRENDER](https://eshap.substack.com/p/never-surrender) _2026-07-26 · Evan Shapiro · Media War & Peace_ A Call to Arms for the Fourth Estate ## [Bubbles, Balls & Big Media](https://eshap.substack.com/p/bubbles-balls-and-big-media) _2026-07-23 · Evan Shapiro · Media War & Peace_ The AI Bubble, the fight over Disco Bros, Disney's Failures & the War for Attention ## [PIVOTING YOUR CAREER WEBINAR](https://eshap.substack.com/p/pivoting-your-career-webinar) _2026-07-22 · Evan Shapiro · Media War & Peace_ OUR CAREER PIVOT LIVESTREAM, ON DEMAND [Listen](https://api.substack.com/feed/podcast/207916024/e9df0ac37216022234002f6195e0a20f.mp3) ## [Content strategies for brands](https://onbrandmag.substack.com/p/content-strategies-for-brands) _2026-07-20 · On Brand Magazine_ What works on socials in 2026 ## [YOU ARE NOT YOUR JOB](https://eshap.substack.com/p/you-are-not-your-job) _2026-07-20 · Evan Shapiro · Media War & Peace_ A LESSON ON HOW TO "BE YOU" ## [IT'S A SHARK EATS SHARK WORLD](https://eshap.substack.com/p/its-a-shark-eats-shark-world) _2026-07-16 · Evan Shapiro · Media War & Peace_ The media industry is eating itself alive - who will survve? ## [Building a brand world people want to live in](https://onbrandmag.substack.com/p/building-a-brand-world-people-want-9a3) _2026-07-13 · On Brand Magazine_ Framework for making things people are obsessed with ## [Physical media is so back](https://onbrandmag.substack.com/p/physical-media-is-so-back) _2026-07-06 · Lineshya Das · On Brand Magazine_ Analog is having a moment, ironically documented online. ## [What went down at Cannes Lions](https://onbrandmag.substack.com/p/what-went-down-at-cannes-lions) _2026-06-29 · On Brand Magazine_ Biggest lessons from spending a week with CMOs and creators in the South of France ## [The Year Creativity Got Its Backbone Back](https://answereconomy.substack.com/p/the-year-creativity-got-its-backbone) _2026-06-28 · Pete Blackshaw · The Answer Economy_ Cannes Lions 2026 was not anti-AI. It was anti-laziness. The Answer Economy was watching — and running Prime Day at the same time. ## [Code Faster with Clear Tutorials (Sponsored)](https://crawlproof.com/a/jP4P4zJxTDfw) _2026-06-28 · **Sponsored**_ Short, step-by-step coding videos you can follow along ## [The new rules of attention](https://onbrandmag.substack.com/p/the-new-rules-of-attention) _2026-06-24 · On Brand Magazine_ exclusive look inside Cannes Lions ## [The future of dating with Tinder CMO, Melissa Hobley](https://onbrandmag.substack.com/p/the-future-of-dating-with-tinder) _2026-06-22 · On Brand Magazine_ The state of dating and romance in 2026 ## [If I Had 15 Minutes at Cannes Lions](https://answereconomy.substack.com/p/if-i-had-15-minutes-at-cannes-lions) _2026-06-21 · Pete Blackshaw · The Answer Economy_ The Answer Economy is here. Stop chasing clicks. Start earning answers. ## [Is Vulnerability the Most Important Metric in AEO — or All of Marketing?](https://answereconomy.substack.com/p/is-vulnerability-the-most-important) _2026-06-18 · Pete Blackshaw · The Answer Economy_ In the Answer Economy, Visibility Gets You Seen. Vulnerability Determines Whether You’re Trusted. ## [World Cup Sponsors Face a New ROI Question: What Does AI Say?](https://answereconomy.substack.com/p/world-cup-sponsors-face-a-new-roi) _2026-06-06 · Pete Blackshaw · The Answer Economy_ Because in the Answer Economy, the sponsorship that matters most is the one AI remembers. [Listen](https://api.substack.com/feed/podcast/200918626/ced6cec11883e19deb7914b7da422deb.mp3) ## [Authenticity is Dead! Long Live Authenticity!](https://answereconomy.substack.com/p/authenticity-is-dead-long-live-authenticity) _2026-05-24 · Pete Blackshaw · The Answer Economy_ AI didn’t kill authenticity. It put a price on it. ## [Inside Google's New Guidance for AI Search — and Why It Changes Everything for Brands](https://answereconomy.substack.com/p/inside-googles-new-guidance-for-ai) _2026-05-18 · Pete Blackshaw · The Answer Economy_ The Answer Economy rewards useful answers, authentic expertise, and genuine helpfulness. And be crazy careful with the slop. ## [Before AI Advertising Scales, It Needs Rules Consumers Can Trust](https://answereconomy.substack.com/p/before-ai-advertising-scales-it-needs) _2026-05-10 · Pete Blackshaw · The Answer Economy_ Consumers can tolerate ads in AI. What they won't tolerate is not knowing when commercial influence shapes the answer. ## [Are Employees the Secret Sauce Behind Answer Engine Optimization? Just Ask LinkedIn.](https://answereconomy.substack.com/p/are-employees-the-secret-sauce-behind) _2026-05-02 · Pete Blackshaw · The Answer Economy_ In The Answer Economy, employee experience is no longer internal — it’s a primary input into how AI answers rank and recommend brands. Ignore at your peril. ## [I Just Launched a Book. The Argument Inside It Needs Marketers to Act.](https://answereconomy.substack.com/p/i-just-launched-a-book-the-argument) _2026-04-19 · Pete Blackshaw · The Answer Economy_ In the Answer Economy, curiosity finally has infrastructure. Handle it carefully. [Listen](https://api.substack.com/feed/podcast/194662572/bdbb2b04a928d1b0f8c231f6247d5b18.mp3) ## [Play Both Sides Of The Lie (Sponsored)](https://crawlproof.com/a/m2iMdcYK9XRk) _2026-04-19 · **Sponsored**_ Two operatives, one manufactured war — uncover the Complete Truth after both campaigns. ## [Is Claude the Consumer Reports of the Answer Economy?](https://answereconomy.substack.com/p/is-claude-the-consumer-reports-of) _2026-03-21 · Pete Blackshaw · The Answer Economy_ The new standard for brand claims isn’t a regulator, a ratings agency, or a watchdog. It’s a bot. And it’s ruthless. ## [Is AI Bringing Back the Socratic Method?](https://answereconomy.substack.com/p/is-ai-bringing-back-the-socratic) _2026-03-08 · Pete Blackshaw · The Answer Economy_ In the emerging Answer Economy, better questions may matter more than better answers. ## [Click-Through Is Fading. Ask-Through℠ Is the Metric That Matters Now.](https://answereconomy.substack.com/p/click-through-is-fading-ask-through) _2026-03-03 · Pete Blackshaw · The Answer Economy_ In the Answer Economy, the follow-up question is the new conversion event. ## [Who Owns the Invisible Shelf?](https://answereconomy.substack.com/p/who-owns-the-invisible-shelf) _2026-03-01 · Pete Blackshaw · The Answer Economy_ In the Answer Economy, the Answer is the Shelf. And you didn't build it. ## [The Consumer Expectations Revolution: Six Principles for Winning the Answer Economy](https://answereconomy.substack.com/p/the-consumer-expectations-revolution) _2026-02-20 · Pete Blackshaw · The Answer Economy_ AI didn't change what consumers want. It just made their expectations impossible to ignore. ## [10 Reasons You Can’t BS Anthropic](https://answereconomy.substack.com/p/10-reasons-you-cant-bs-anthropic) _2026-02-17 · Pete Blackshaw · The Answer Economy_ Case in Point: Claude gives Amazon—its own investor and strategic partner—lower credibility scores than competitors on sustainability and customer-centricity claims. ## [The Super Bowl Campaign Defining an AI Inflection Point](https://answereconomy.substack.com/p/the-super-bowl-campaign-defining) _2026-02-05 · Pete Blackshaw · The Answer Economy_ How Anthropic’s pre-game campaign exposes the trust tension at the heart of Answer Economy monetization — and sentences “absolutely” to extinction ## [AI Strategy Starts with Your Boring Website](https://answereconomy.substack.com/p/ai-strategy-starts-with-your-boring) _2026-01-30 · Pete Blackshaw · The Answer Economy_ Answers, FAQs and PDPs are the New Ads. ## [Are Brands Ready to Become Services?](https://answereconomy.substack.com/p/are-brands-ready-to-become-services) _2026-01-25 · Pete Blackshaw · The Answer Economy_ Tide Cleaners Just Showed Up In My Neighborhood. Can it win in the Answer Economy? And Harmonize the Online AND Offline Experience? ## [Advertising, AI, and the Trust Line We’re Learning to Navigate](https://answereconomy.substack.com/p/advertising-ai-and-the-trust-line) _2026-01-20 · Pete Blackshaw · The Answer Economy_ AI Answers Are Prime Real Estate. Handle With Care.