"But once Pagerank became the dominant means by which web users found pages, counting links stopped..."

“But once Pagerank became the dominant means by which web users found pages, counting links stopped being useful: first, because people used Pagerank to find the best pages and link to them, making it impossible for new pages to get the inbound links needed to supersede incumbent pages; and second, because it’s easy for fraudsters to create inbound links for low-quality pages in bulk, once there’s…