The Innovation Mirage: Why Many Companies Are Adrift

A few years back, I ran a revealing experiment. As executives sail their companies into the future, most industry surveys find that innovation is one of the strongest winds for ensuring future success. But how serious are they? One of the most admired innovators is Apple. My colleague, Kamran Loghman, was spearheading research there on creativity and innovation. So, what if we gave CEOs direct…