Five Minute Friday: Free Shipping vs. Fast Shipping: What Customers Really Want

Free shipping can eat into your boutique's bottom line, but what if the bigger selling point isn't free at all? For many shoppers, speed, convenience, and knowing exactly when their order will arrive may matter more than saving a few dollars. In this episode, Sara Burks challenges boutique owners to rethink their shipping strategy and stop assuming that free shipping is automatically what…