# business marketing (audio feeds) — RSS Amplifier Recent posts from the 18 feeds in the RSS Amplifier directory that cover business marketing. Page: Feed: --- ## [Astra, marquages IA et toujours plus de Linux : le récap de l'été ! - RDV Tech](https://feedpress.me/link/22958/17428147/astra-marquages-ia-et-toujours-plus-de-linux-le-recap-de-lete-rdv-tech) _2026-08-25 · NotPatrick · Le rendez-vous Tech_ Au programme : Focus sur une synthèse de l’actualité tech et IA de l’été, avec un épisode de rentrée au format inhabituel, centré sur les sujets les plus marquants et les retards de juillet et août. Apple et OpenAI sont au cœur d’un affrontement juridique autour d’accusations d’accès à des ressources internes et de recrutement d’anciens employés d’Apple. L’épisode revient aussi sur le plugin… [Listen](https://feedpress.me/link/22958/17428148/media.mp3) ## [Can an AI-Powered Scribe Curb Physician Burnout?](https://hbr.org/podcast/2026/08/can-an-ai-powered-scribe-curb-physician-burnout) _2026-08-18 · Cold Call_ In 2024, Mass General Brigham, the largest health system in Massachusetts, piloted an AI-powered, ambient note-taking and transcription program among a subset of clinicians to address increasing rates of staff burnout and turnover -- largely driven by the administrative burden of clinical documentation in the electronic health records (EHR). Early results showed promising reductions in clinician… [Listen](https://audio.hbr.org/cold-call/20260812124722-ColdCall_e289.mp3) ## [Living and Working in the Age of Longevity](https://hbr.org/podcast/2026/08/living-and-working-in-the-age-of-longevity) _2026-08-18 · HBR IdeaCast_ People are living longer, healthier lives than ever before. But many of our assumptions about executive careers—from climbing the corporate ladder to retiring at 65—haven't caught up. London Business School professor Lynda Gratton says we need a new way of thinking about work and life, and argues that traditional career paths are giving way to more flexible, multi-stage journeys that require… [Listen](https://audio.hbr.org/ideacast/20260814122152-LivingandWorkingintheAgeofLongevity.mp3) ## [Vanessa Liell And Darren Discuss How Marketing And Corporate Comms Must Collaborate In A Digital Age](https://managingmarketing.podbean.com/e/vanessa-liell-and-darren-discuss-how-marketing-and-corporate-comms-must-collaborate-in-a-digital-age/) _2026-08-18 · Managing Marketing_ Vanessa Liell. Partner at boutique corporate advisory, Orizontas, discusses why bridging this divide between marketing and corporate communications is a critical leadership issue. Historically, marketing and corporate affairs were separated for sensible reasons. Marketing focused on reach and commercial outcomes, while corporate affairs managed risk, reputation, and stakeholder relationships. But… [Listen](https://mcdn.podbean.com/mf/web/dz6yattrcft2vsjh/TrinityP3_Vanessa_Darren_Aug18_2026a160e.mp3) ## [Save the date - 24 octobre](https://feedpress.me/link/22958/17422038/6a69c47a25e6bb2217d99000) _2026-08-18 · NotPatrick · Le rendez-vous Tech_ Petite pause dans le podcast cette semaine, j'en profite pour vous faire une grosse annonce pour un événement le 24 octobre 2026 ! --- Infos : Animé par Patrick Beja ( Bluesky , Instagram , Twitter , TikTok ) Produit par Patrick Beja ( LinkedIn ) et Fanny Cohen Moreau Musique par Daniel Beja. --- Liens : Soutien : 😎 Soutien Patreon : Patreon.com/RDVTech 🤑 Lien affilié Amazon :… [Listen](https://feedpress.me/link/22958/17422039/media.mp3) ## [272: Why your app store A/B tests are misleading you with Scott Masters, Director of Strategy and Partnerships at Gummicube](https://businessofapps.podbean.com/e/272-why-your-app-store-ab-tests-are-misleading-you-with-scott-masters-director-of-strategy-and-partnerships-at-gummicube/) _2026-08-17 · Business of Apps Podcast_ Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may have measured the wrong users entirely. In this episode, we speak with Scott Masters, Director of Strategy and Partnerships at Gummicube, about why mobile A/B testing is never set-and-forget. Scott… [Listen](https://mcdn.podbean.com/mf/web/fjrygbznbthkjkem/ep_272.mp3) ## [The Marketing Math Most Real Estate Agents Get Backwards & How to Fix It](https://agentelite.podbean.com/e/the-marketing-math-most-real-estate-agents-get-backwards-how-to-fix-it/) _2026-08-14 · Elite Zone_ Most real estate agents evaluate marketing spend by asking the wrong question. What does this cost me per month? That question feels responsible. It feels financially disciplined. And it almost always produces the wrong answer. In this episode of Elite Zone, Max and Blake reframe the entire conversation around the question that actually matters: what does one additional closed deal from this… [Listen](https://mcdn.podbean.com/mf/web/98ahwa638wsvsv5j/0814_11_8uqe3.mp3) ## [Beyond the Sale: How Worten Is Building Loyalty Through the Subscription Economy](https://membershipworld.podbean.com/e/beyond-the-sale-how-worten-is-building-loyalty-through-the-subscription-economy/) _2026-08-14 · Membership World Podcast_ In this episode, Gordon Glenister explores the subscription side of the membership economy with Guida Marques Pinto, Business Director Loyalty and Value at Worten, and Jorge Pereira, Business Unit Manager at Worten. With more than 30 years in business, Worten is a leading consumer technology retailer, operating around 200 stores alongside a highly successful ecommerce business in Portugal and the… [Listen](https://mcdn.podbean.com/mf/web/kkba6bf387im4tug/Membership_World_Podcast_-_Worten69rs2.mp3) ## [AI Meets Direct Mail: Enhancing Marketing Strategies with Brad Kugler at DirectMail2.0](https://marketingb2btech.napierb2b.com/e/ai-meets-direct-mail-enhancing-marketing-strategies-with-brad-kugler-at-directmail20/) _2026-08-13 · Marketing B2B Technology_ Brad Kugler, CEO and co-founder of DirectMail2.0, joins the podcast to talk about moving from his family’s packaged media business hit by streaming-driven revenue declines after 2011–2012 into disrupting direct mail with technology and recurring revenue. Kugler explains how DM2.0 combines “ink on paper” with a bundled SaaS “performance stack” including landing pages, QR codes, email, USPS mail… [Listen](https://mcdn.podbean.com/mf/web/7bxpe5g4hcphqhqz/DirectMail20_-_Brad_Kugler_-_17th_July_-_Audio8qklm.mp3) ## [How To Use ChatGPT and AI Without Losing Your Humanity | David Dean](https://outoftheboxwithchristine.podbean.com/e/how-to-use-chatgpt-and-ai-without-losing-your-humanity%c2%a0-david-dean/) _2026-08-13 · The Expert Authority Coach Podcast_ The Expert Authority Coach Podcast Presents: How To Use ChatGPT and AI Without Losing Your Humanity Christine Blosdale interviews David Dean, an author and enterprise AI strategist, about how AI has long shaped behavior behind the scenes and is now commoditized through language-based tools. Dean argues AI “industrializes” existing organizational behavior, so dysfunction scales unless leaders use… [Listen](https://pdcn.co/e/mcdn.podbean.com/mf/web/8fwkjc5nuyvbj3vq/David_Dean_AUDIOanemi.mp3) ## [Anthony Ettinger on LinkedIn (Sponsored)](https://crawlproof.com/a/40WCsus0d9tj) _2026-08-13 · **Sponsored**_ Public LinkedIn profile at linkedin.com/in/anthonyettinger. ## [Social Media, Storytelling, AI and Food with Frank Kalman](https://BobCargill.podbean.com/e/social-media-storytelling-ai-and-food-with-frank-kalman/) _2026-08-12 · Bob Cargill’s Marketing Show_ Episode 213 - Social Media, Storytelling, AI and Food with Frank Kalman In this episode of Bob Cargill's Marketing Show, Frank Kalman shares his journey from music and journalism to becoming a successful hyperlocal food blogger and content creator. He discusses the power of authenticity, storytelling and embracing AI to enhance creativity and business growth. Key Topics Frank Kalman's journey from… [Listen](https://mcdn.podbean.com/mf/web/jabc4v5xsrgmefiq/Frank_Kalman7eeq0.mp3) ## [The Innovation Strategy Most Companies Miss](https://hbr.org/podcast/2026/08/the-innovation-strategy-most-companies-miss) _2026-08-11 · HBR IdeaCast_ Companies often build products for wealthy markets first and then try to adapt them for the rest of the world. But according to Dartmouth Tuck professor Vijay Govindarajan and MIT professor Amos Winter, designing for the toughest constraints first—whether that's affordability, portability, or limited infrastructure—can lead to products that perform better everywhere. They explain how leaders can… [Listen](https://audio.hbr.org/ideacast/20260810140741-TheInnovationStrategyMostCompaniesMiss.mp3) ## [Spécial : La réalité des YouTubers aujourd’hui – RDV Tech](https://feedpress.me/link/22958/17414423/special-la-realite-des-youtubers-aujourdhui-rdv-tech) _2026-08-11 · NotPatrick · Le rendez-vous Tech_ Au programme : Comment Jérôme gère sa chaîne YouTube « NowTech » aujourd’hui, et à quel point les choses ont changé ces dernières années. Liens : Nowtech, la chaîne YouTube de Jérôme https://www.youtube.com/@Nowtech Vidéo « Et si les États-Unis nous débranchent ? » https://www.youtube.com/watch?v=sJ5bvYOGIro RDV Tech 494 – Spécial : Portrait de Jérôme Keinborg (janvier 2023)… [Listen](https://feedpress.me/link/22958/17414424/media.mp3) ## [Your Visibility Score: What Real Estate Agents Actually Need to Track to Know If Their Marketing Is Working](https://agentelite.podbean.com/e/your-visibility-score-what-real-estate-agents-actually-need-to-track-to-know-if-their-marketing-is-working/) _2026-08-10 · Elite Zone_ Here is a question most agents cannot honestly answer: is your online visibility getting better or worse right now? Not in a general sense. Specifically, are you more likely to show up when a buyer or seller in your market searches for an agent today than you were three months ago? Most agents do not know. And in this episode of Elite Zone, Max and Blake explain exactly why that matters and what… [Listen](https://mcdn.podbean.com/mf/web/m5gdta7kvvdi56ab/Your_Visibility_Score_What_Real_Estate_Agents_Act73qvw.mp3) ## [#271: Why news app readers pay attention to your ads with Ramesh Ramalingam, VP of Product at SmartNews](https://businessofapps.podbean.com/e/271-why-news-app-readers-pay-attention-to-your-ads-with-ramish-ramalingam-vp-of-product-at-smartnews/) _2026-08-10 · Business of Apps Podcast_ In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Product at SmartNews, about how a Japanese news app was rebuilt — not ported — for American users. Ramesh explains why SmartNews users spend 20 minutes per session, why 79% of them don't switch to another… [Listen](https://mcdn.podbean.com/mf/web/m8mwj7v6hfbgyjzx/ep_271.mp3) ## L 465 Η κατάλληλη στιγμή για να ακολουθήσετε τα trends | Business & Marketing Tips - Θέμης Σαρανταένας _2026-08-09 · Marketing Podcasts από το σύμβουλο μάρκετινγκ Θέμη Σαρανταένα_ Send us Fan Mail Στο 196ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Η κατάλληλη στιγμή για να ακολουθήσετε τα trends» μιλάμε για το κρίσιμο ερώτημα του timing: πότε αξίζει πραγματικά να επενδύσετε σε ένα trend και πότε κινδυνεύετε είτε να βρεθείτε πολύ νωρίς είτε πολύ αργά. Μέσα από μια προσωπική ιστορία από την εποχή των Flash websites και με πρακτικές συμβουλές για… [Listen](https://www.buzzsprout.com/195576/episodes/19189525-l-465-trends-business-marketing-tips.mp3) ## [Your Sensitivity Isn't The Problem - It's Your Superpower! | Sally Reid](https://outoftheboxwithchristine.podbean.com/e/your-sensitivity-isnt-the-problem-its-your-superpower/) _2026-08-05 · The Expert Authority Coach Podcast_ 🚀 How Strong Is Your Expert Authority? Are you showing up as the trusted expert your ideal clients are looking for... or are you still the best-kept secret in your industry? Take my FREE 2-minute Expert Authority Quiz to discover your Expert Authority Score, uncover your biggest opportunities for growth, and receive recommendations to help you get seen, trusted, and paid for what you already… [Listen](https://pdcn.co/e/mcdn.podbean.com/mf/web/kwaxap69yxjyuu8n/Sally_Reid_AUDIOaj1ut.mp3) ## [Joe Carter And Darren Talk About Bringing Strategy Back Into Agency Pitches](https://managingmarketing.podbean.com/e/joe-carter-and-darren-talk-about-bringing-strategy-back-into-agency-pitches/) _2026-08-05 · Managing Marketing_ Joe Carter, Strategic Agency Lead at brand tracking company Tracksuit, discusses how real-time brand tracking can revolutionize marketing strategies, improve agency-client collaboration, and drive long-term business growth. We often discuss how the agency pitch process is, in many ways, where strategy goes to die. Too often, the process is reduced to a "beauty parade" or a race to the bottom on… [Listen](https://mcdn.podbean.com/mf/web/shz6mw8t4wcttct3/TrinityP3_JoeCarter_Darren_Aug4_2026ai1gg.mp3) ## [Why Metaphysic AI Looked to Hollywood for a Digital Rights Model](https://hbr.org/podcast/2026/08/why-metaphysic-ai-looked-to-hollywood-for-a-digital-rights-model) _2026-08-04 · Cold Call_ Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with "Here," the first major film to use AI for de-aging actors, including Tom Hanks. The company had two revenue streams: high-end content creation for Hollywood studios and a platform allowing individuals to own and control their digital likeness thanks to… [Listen](https://audio.hbr.org/cold-call/20260731120025-WhyMetaphysicAILookedtoHollywoodforaDigitalRightsModel.mp3) ## [Why Great Turnarounds Start with Culture, Not Strategy](https://hbr.org/podcast/2026/08/why-great-turnarounds-start-with-culture-not-strategy) _2026-08-04 · HBR IdeaCast_ In an era of constant disruption, successful turnarounds require more than a new strategy—they demand a new culture. Dan Schulman, former CEO of PayPal, came out of retirement to tackle the challenge of taking over the helm of Verizon as it entered the AI age. He explains how they needed to put customers—not engineering—at the center of the business, how he reshaped company culture, and what it… [Listen](https://audio.hbr.org/ideacast/20260731105023-WhyGreatTurnaroundsStartwithCultureNotStrategy.mp3) ## [AI publishing with human taste (Sponsored)](https://crawlproof.com/a/NITrp6nGwmMb) _2026-08-04 · **Sponsored**_ Convert AI research into blogs, podcasts, and newsletters with optional human review. ## [K-12 Digital Signage Content Strategy](https://visix.podbean.com/e/k-12-digital-signage-content-strategy/) _2026-08-04 · Digital Signage Done Right_ EPISODE 189 | Host: Derek DeWitt, communications specialist for Visix Every K-12 school juggles three very different audiences on the same screens: students, staff, and visitors. This episode breaks down how to build a content strategy for K-12 digital signage that speaks to all three without turning any one group's messages into background noise. From recognition templates and safety alerting to… [Listen](https://mcdn.podbean.com/mf/web/ukm34hz9ac2ta4ju/k-12_contentazdx2.mp3) ## [Eté 2026 - Point d'étape](https://feedpress.me/link/22958/17402961/6a69be0f0ee147a124e4a609) _2026-08-04 · NotPatrick · Le rendez-vous Tech_ Petite pause dans le podcast cette semaine, j'en profite pour vous faire le bilan des épisodes spéciaux qui sont sortis en juillet et qui vont sortir en août. Infos : Animé par Patrick Beja ( Bluesky , Instagram , Twitter , TikTok ). Produit par Patrick Beja ( LinkedIn ) et Fanny Cohen Moreau ( LinkedIn ). Musique libre de droit par Daniel Beja --- Liens : Soutien : 😎 Soutien Patreon :… [Listen](https://feedpress.me/link/22958/17402962/media.mp3) ## L 464 Πώς να τιμολογείτε σωστά αυτό που πουλάτε | Business & Marketing Tips - Θέμης Σαρανταένας _2026-08-02 · Marketing Podcasts από το σύμβουλο μάρκετινγκ Θέμη Σαρανταένα_ Send us Fan Mail Στο 197ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Πώς να τιμολογείτε σωστά αυτό που πουλάτε» μιλάμε για έναν από τους πιο κρίσιμους αλλά και πιο παρεξηγημένους μηχανισμούς του marketing: την τιμή. Με αφετηρία μια χαρακτηριστική ιστορία από τον κόσμο της τέχνης, εξετάζουμε γιατί η τιμή δεν είναι απλώς ένας αριθμός αλλά ένα ισχυρό μήνυμα προς την… [Listen](https://www.buzzsprout.com/195576/episodes/19189523-l-464-business-marketing-tips.mp3) ## [Email Marketing, Social Media and AI with Hank Hoffmeier](https://BobCargill.podbean.com/e/email-marketing-social-media-and-ai-with-hank-hoffmeier/) _2026-08-01 · Bob Cargill’s Marketing Show_ Episode 212 - Email Marketing, Social Media and AI with Hank Hoffmeier In this episode of Bob Cargill's Marketing Show, Hank Hoffmeier , a digital marketing infotainer, shares insights on email marketing, social media, AI tools and building a strong customer journey. Discover practical tips for small businesses and marketers to leverage technology and human skills effectively. Key Topics The… [Listen](https://mcdn.podbean.com/mf/web/tjcuec9wn6sgqskv/riverside_hank_bob_03_bob_cargill_s_studio85kp1.mp3) ## [Why Consistency Beats Bursts: How Real Estate Agents Build the Rhythm That AI and Buyers Actually Trust](https://agentelite.podbean.com/e/why-consistency-beats-bursts-how-real-estate-agents-build-the-rhythm-that-ai-and-buyers-actually-trust/) _2026-07-31 · Elite Zone_ Most real estate agents post in bursts. A few times when they are motivated, silence for weeks, a scramble right before a new listing goes live. And then they wonder why social media is not generating leads. Here is the uncomfortable truth...posting in bursts is not just less effective than posting consistently. It is actively worse. In this episode of Elite Zone, Max and Blake break down exactly… [Listen](https://mcdn.podbean.com/mf/web/8rmqixgf89qukmzz/0724_12_1_60r78.mp3) ## L 463 Φράσεις marketing - σκέτες παγίδες | Business & Marketing Tips - Θέμης Σαρανταένας _2026-07-31 · Marketing Podcasts από το σύμβουλο μάρκετινγκ Θέμη Σαρανταένα_ Send us Fan Mail Στο 195ο podcast της στήλης Business & Marketing Tips της με τίτλο "Φράσεις marketing - σκέτες παγίδες", μιλάμε για τις λέξεις του μάρκετινγκ που όλοι χρησιμοποιούμε, αλλά συχνά χωρίς ουσία. Με αφορμή ένα πραγματικό περιστατικό από παρουσίαση διαφημιστικού σποτ και τη φράση «Θέλω λίγο περισσότερο branding», αναλύουμε όρους όπως «360° στρατηγική», «viral video», «πελατοκεντρική… [Listen](https://www.buzzsprout.com/195576/episodes/19189519-l-463-marketing-business-marketing-tips.mp3) ## [Introducing The Founder Mindset: Tim Ferriss on Experiments, Risk, and Freedom](https://hbr.org/podcast/2026/07/introducing-the-founder-mindset-tim-ferriss-on-experiments-risk-and-freedom) _2026-07-30 · HBR IdeaCast_ What does it take to be a successful entrepreneur in today's uncertain world? How do you balance risk, decision-making, and curiosity? We’re sharing an episode from The Founder Mindset with Reza Satchu, the new podcast from Harvard Business School Foundry about what it truly takes to be a founder now. Hosted by Harvard Business School senior lecturer Reza Satchu, the show features intimate… [Listen](https://audio.hbr.org/ideacast/20260730081547-IntroducingTheFounderMindset_TimFerrissonExperimentsRiskandFreedom.mp3) ## [E68: Beyond the CRM: How Data Drives Value Creation in Private Equity](https://podspot.podbean.com/e/why-private-equity-fails-at-crm-fixing-commercial-data-for-fast-growth/) _2026-07-30 · PodSpot - The HubSpot podcast for regulated and professional services firms._ Commercial data has become one of the most valuable assets in a growing business, yet it's often one of the least understood. In episode #68 of PodSpot, Jon Pittham and Dylan Grevatt discuss why CRM, relationship intelligence and data quality are becoming central to value creation in private equity-backed organisations. They explore the growing importance of organic growth, why AI depends on… [Listen](https://mcdn.podbean.com/mf/web/dgpccppxbx2u5e8q/PodSpot_68_-_Beyond_the_CRM_How_Data_Drives_Value_Creation_in_Private_Equity856w5.mp3) ## [L’IA entre modèles ouverts et chasse gardée – RDV Tech](https://feedpress.me/link/22958/17391599/lia-entre-modeles-ouverts-et-chasse-gardee-rdv-tech) _2026-07-29 · NotPatrick · Le rendez-vous Tech_ Au programme : Cette semaine, Patrick continue ses vacances bien méritées et confie le micro à Cédric Ingrand ! Pour l’accompagner dans cette émission au cœur de l’actualité tech, nous recevons un invité d’exception : Jean-Baptiste Kempf , président de VideoLAN (VLC), fondateur de Kyber et hôte du podcast À la French . Ensemble, ils décortiquent la panique qui s’empare des géants de la Tech face à… [Listen](https://feedpress.me/link/22958/17391600/media.mp3) ## [What Makes Chinese Companies So Competitive?](https://hbr.org/podcast/2026/07/what-makes-chinese-companies-so-competitive) _2026-07-28 · HBR IdeaCast_ To compete in business anywhere today, leaders at all levels need to learn about the culture and mindset that sets Chinese businesses apart. Stanford research fellow Dan Wang argues that they've built an edge that goes well beyond lower labor costs or government subsidies. He explains how dense manufacturing ecosystems, relentless internal competition, deep process knowledge, and an… [Listen](https://audio.hbr.org/ideacast/20260727114655-WhatMakesChineseCompaniesSoCompetitive_.mp3) ## [CLI-first decentralized GPU compute (Sponsored)](https://crawlproof.com/a/BWQQaloA5lyj) _2026-07-28 · **Sponsored**_ Pay workers or run your GPU for FFmpeg transcode and AI inference. ## [The Trust Economy: How Real Estate Agents Build the Kind of Trust That Converts Before the First Conversation](https://agentelite.podbean.com/e/the-trust-economy-how-real-estate-agents-build-the-kind-of-trust-that-converts-before-the-first-conversation/) _2026-07-27 · Elite Zone_ Real estate has always run on trust. That part has not changed. What has changed is where trust is built first, how fast it forms, and how easily it breaks, because in 2026, buyers and sellers are building and breaking trust with agents before any conversation ever starts. In this episode of Elite Zone, Max and Blake go into the psychology behind how trust actually works in modern real estate and… [Listen](https://mcdn.podbean.com/mf/web/5hr3wpd24m73qnay/0724_12_7wnmz.mp3) ## [#270: “The Future of App Growth: Expert Interactive Panel” Business of Apps London 2026 panel](https://businessofapps.podbean.com/e/270-the-future-of-app-growth-expert-interactive-panel-business-of-apps-london-2026-panel/) _2026-07-27 · Business of Apps Podcast_ Everyone in app growth has an opinion on AI, web-to-app, and channel strategy — but few of those opinions ever get stress-tested in public. In this episode, we bring you a live panel debate featuring: Hannah Parvaz , Founder at Aperture Ewelina Pendino , App Growth & Performance Marketing Global Lead at Binance Veronica Lee , Global Performance Media Specialist at H&M . The format is simple: six… [Listen](https://mcdn.podbean.com/mf/web/uu7jt5rz2sv56ddp/ep_270.mp3) ## L 462 Scent Marketing τι είναι και πώς μπορεί να επηρεάσει τους καταναλωτές | Business & Marketing Tips - Θέμης Σαρανταένας _2026-07-26 · Marketing Podcasts από το σύμβουλο μάρκετινγκ Θέμη Σαρανταένα_ Send us Fan Mail Στο 192ο podcast της στήλης Business & Marketing Tips της Athens Voice μιλάμε για το Scent marketing και τον ρόλο της όσφρησης στη διαμόρφωση της αγοραστικής εμπειρίας. Αναλύουμε τι είναι το οσφρητικό μάρκετινγκ, γιατί αποτελεί ισχυρό πλεονέκτημα για τις επιχειρήσεις με φυσική παρουσία και πώς τα σωστά αρώματα μπορούν να επηρεάσουν τη μνήμη, το συναίσθημα και τελικά την απόφαση… [Listen](https://www.buzzsprout.com/195576/episodes/19189515-l-462-scent-marketing-business-marketing-tips.mp3) ## [Episode 129: Stop Burning Out: A Smarter Way to Do Video Marketing for Small Business](https://thesmallbusinesssocialpodast.libsyn.com/episode-129-stop-burning-out-a-smarter-way-to-do-video-marketing-for-small-business) _2026-07-23 · Simple Marketing Academy - by Fox Social Media_ Are you exhausted trying to create endless videos for your business with little to show for it? In this episode, I'll show you how to stop the content hamster wheel and build a smarter video marketing strategy that saves time while delivering better results. You'll learn how to create videos that become long-term marketing assets, write stronger hooks, batch your content creation, repurpose one… [Listen](https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/thesmallbusinesssocialpodast/Stop_Burning_Out_A_Smarter_Way_to_Do_Video_Marketing_for_Small_Business.m4a?dest-id=703187) ## [Leadership Summit 2026: Inspiring Grit and Growth Amid Unprecedented Change](https://hbr.org/podcast/2026/07/leadership-summit-2026-inspiring-grit-and-growth-amid-unprecedented-change) _2026-07-23 · HBR IdeaCast_ Most leaders are asking the same question about AI: Will it make their teams more productive—or slowly erode the very skills they're trying to build? In this special episode, as part of the recent HBR Leadership Summit 2026, University of Pennsylvania's Angela Duckworth says her long-standing research on grit—and the fact the most successful people aren't simply persistent, they stay committed to… [Listen](https://audio.hbr.org/ideacast/20260722132811-LeadershipSummit2026_InspiringGritandGrowthAmidUnprecedentedChange.mp3) ## [Results as a Service (RASS): AI Execution in Multifamily — From Curiosity to Competitive Advantage with Windell Mollenido, VP of Marketing & Technology, The REMM Group](https://multifamilypodcast.podbean.com/e/results-asa-servicerass-ai-execution-inmultifamily-%e2%80%94-from-curiosity-to-competitive-advantage-with-windell-mollenido-vpof-marketingtechnolog/) _2026-07-22 · The Multifamily Podcast_ Welcome to another episode of The Multifamily Podcast with Ronn and Martin powered by ApartmentSEO.com . Today we're joined by someone who's been pushing innovation in multifamily long before AI became today's hottest topic. Windell Mollenido is the VP of Marketing and Technology at The REMM Group with nearly two decades of experience spanning digital marketing, websites, SEO, paid search,… [Listen](https://mcdn.podbean.com/mf/web/m2qvibn5ryxszw4f/Results_as_a_Service_RASS_AI_Execution_in_Multifamily_From_Curiosity_to_Competitive_Advantage_with_Windell_Mollenido_VP_of_Marketing_Technology_The_REMM_Group_2_7pp3x.mp3) ## [The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI](https://marketingb2btech.napierb2b.com/e/the-evolution-of-ai-in-marketing-a-discussion-with-rafa-flores-at-treasure-ai/) _2026-07-22 · Marketing B2B Technology_ Rafa Flores, Chief Product and Growth Officer of Treasure AI, joins the podcast to talk about his career path from engineering recruiter to “boomerang” leader returning after six years away, and Treasure Data’s rebrand to Treasure AI. Flores says the shift is an evolution based on the company’s machine-learning and predictive heritage, its technical DNA of using AI internally, and a desire to… [Listen](https://mcdn.podbean.com/mf/web/qp3wwmd2gjjf5zn7/Rafael_Flores_-_Treasure_Data_-_July_1st8cy5r.mp3) ## [How a Museum Marketing Team Used AI to Bring People Closer to Art](https://hbr.org/podcast/2026/07/how-a-museum-marketing-team-used-ai-to-bring-people-closer-to-art) _2026-07-21 · Cold Call_ In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketing team explored animating a canonical artwork using AI-generated avatars as part of a digital campaign. While the approach… [Listen](https://audio.hbr.org/cold-call/20260717104946-HowaMuseumMarketingTeamUsedAItoBringPeopleClosertoArt.mp3) ## [Why Great Leaders Need More Than Good Judgment](https://hbr.org/podcast/2026/07/why-great-leaders-need-more-than-good-judgment) _2026-07-21 · HBR IdeaCast_ What if the key to success in today's business world wasn't about making difficult decisions quickly—but about broadening the scope through which you make decisions? Leaders Alliance CEO Cornelia Choe and executive coach Marshall Goldsmith argue that being open to more perspectives can help leaders navigate an increasingly complicated world and lead better. They share their framework for this… [Listen](https://audio.hbr.org/ideacast/20260720171826-WhyGreatLeadersNeedMoreThanGoodJudgment.mp3) ## [Spécial : Mais où en est le développement par IA ? - RDV Tech](https://feedpress.me/link/22958/17383849/special-mais-ou-en-est-le-developpement-par-ia-rdv-tech) _2026-07-21 · NotPatrick · Le rendez-vous Tech_ Au programme : L’évolution réelle de l’usage de l’IA dans le développement Pour en savoir plus : Le démineur vibecodé de Paltorn CanardPC, sur lequel travaille Paltorn About Jiliac Prestance Labs Le chatbot des podcasts par Jiliac Infos : Animé par Patrick Beja ( Bluesky , Instagram , Twitter , TikTok ). Co-animé par Patrick (@Paltorn) Co-animé par Valentin Manès (@Jiliac) Produit par Patrick Beja… [Listen](https://feedpress.me/link/22958/17383850/media.mp3) ## [Ben Gunn, Eliza Lewis And Darren Discuss Maximising Creator Marketing Impact](https://managingmarketing.podbean.com/e/ben-gunn-eliza-lewis-and-darren-discuss-maximising-creator-marketing-impact/) _2026-07-21 · Managing Marketing_ Ben Gunn, co-founder and Chief Revenue Officer of Fabulate, and Director of Client Partnerships, Eliza Lewis discuss the opportunities and challenges and the need to think beyond communications alone when considering creator marketing for your brand and business. While many brands still treat creator marketing as an experimental line item or a subset of social media, the reality is that the… [Listen](https://mcdn.podbean.com/mf/web/y7u3fhh8kh9jitw8/TrinityP3_Fabulate_2026.mp3) ## [The Credibility Gap: Why Real Estate Agents Are Losing Business to Agents Who Know Less But Show Up More](https://agentelite.podbean.com/e/the-credibility-gap-why-real-estate-agents-are-losing-business-to-agents-who-know-less-but-show-up-more/) _2026-07-20 · Elite Zone_ Here is a scenario that happens every single day in real estate markets across the country. An agent with fifteen years of experience, hundreds of closings, and genuinely deep expertise in their market loses a listing appointment to an agent with four years of experience and half the track record. The seller chose the newer agent not because they were better at the job. Because when the seller… [Listen](https://mcdn.podbean.com/mf/web/mwwdu2pqh7z8c4ic/0720.mp3) ## [Before You Build Your Brand, Build Your Self-Worth | Kristen Olson](https://outoftheboxwithchristine.podbean.com/e/before-you-build-your-brand-build-your-self-worth-kristen-olson/) _2026-07-20 · The Expert Authority Coach Podcast_ Before You Build Your Brand, Build Your Self-Worth | Kristen Olson On The Expert Authority Coach podcast, Christine Blosdale interviews Kristen Olson, founder of KO Alliance and host of the Turmeric and Tequila podcast. Olson shares her journey from being a longtime athlete and D1 lacrosse player to starting a lacrosse business in Colorado, building sponsorships like Clif Bar, and formalizing her… [Listen](https://pdcn.co/e/mcdn.podbean.com/mf/web/k59mfpy4nhrakks6/Kristen_Olson_Self_Worth_AUDIO8l8cr.mp3) ## [#269: The performance channel app marketers wrote off with Mike Fogarty of Tatari and Lauren Frame of Greenlight](https://businessofapps.podbean.com/e/269-the-performance-channel-app-marketers-wrote-off-with-mike-fogarty-of-tatari-and-lauren-frame-of-greenlight/) _2026-07-20 · Business of Apps Podcast_ What if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance? In this episode, tech journalist David Murphy is joined by Mike Fogarty, Head of Client Development at Tatari, and Lauren Frame, Director of Growth & Brand Media at Greenlight, to explore how a performance-first app brand turned TV from a scary experiment into an always-on channel that… [Listen](https://mcdn.podbean.com/mf/web/ywcn69mcg3dkthiw/ep_269.mp3) ## L 461 7 λάθη στο επιχειρηματικό μάρκετινγκ | Business & Marketing Tips - Θέμης Σαρανταένας _2026-07-19 · Marketing Podcasts από το σύμβουλο μάρκετινγκ Θέμη Σαρανταένα_ Send us Fan Mail Στο 193ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «7 λάθη στο επιχειρηματικό μάρκετινγκ » μιλάμε για τα πιο συχνά –και συχνά επαναλαμβανόμενα– στρατηγικά σφάλματα που κοστίζουν σε πωλήσεις, σε ανάπτυξη και τελικά σε ανταγωνιστικότητα. Γιατί, όπως και στο ποδόσφαιρο, δεν κερδίζει όποιος δεν κάνει λάθη, αλλά όποιος μαθαίνει να τα περιορίζει εγκαίρως.… [Listen](https://www.buzzsprout.com/195576/episodes/19189514-l-461-7-business-marketing-tips.mp3) ## [Leadership Summit 2026: AT&T CEO John Stankey on Developing Technology and Talent in the AI Era](https://hbr.org/podcast/2026/07/leadership-summit-2026-att-ceo-john-stankey-on-developing-technology-and-talent-in-the-ai-era) _2026-07-16 · HBR IdeaCast_ How do you reinvigorate a legacy company without losing what made it great? In this special episode, as part of the recent HBR Leadership Summit 2026, AT&T CEO John Stankey shares how he refocused AT&T's strategy on connectivity and simultaneously transformed its culture. He explains how he encouraged team members to adopt a more customer-led, market-driven mindset, integrate AI to reshape their… [Listen](https://audio.hbr.org/ideacast/20260715161349-LeadershipSummit2026_ATTCEOJohnStankeyonDevelopingTechnologyandTalentintheAIEra.mp3) ## [The New Rules for Becoming an Enterprise Leader](https://hbr.org/podcast/2026/07/the-new-rules-for-becoming-an-enterprise-leader) _2026-07-14 · HBR IdeaCast_ What does it take to succeed in an enterprise-level leadership role today? Michael Watkins, professor at IMD and author of the book The First 90 Days, says that the leap from functional or business line manager to a more senior position is tricker than ever owing to three factors: AI, geopolitical complexity, and compressed leadership pipelines. He explains what that means for executives aspiring… [Listen](https://audio.hbr.org/ideacast/20260710102936-TheNewRulesforBecominganEnterpriseLeader.mp3) ## [Spécial : Mais où en sont les voitures électriques ? – RDV Tech](https://feedpress.me/link/22958/17379957/6a2853de262000e4753c7e11) _2026-07-14 · NotPatrick · Le rendez-vous Tech_ Au programme : L’état des lieux de la technologie (carbone, autonomie (par grand froid), nouvelles technos batteries, usure) L’état des lieux du marché (marques, prix, ventes, projections) La question de la conduite autonome (techno, juridique en Europe) Infos : Animé par Patrick Beja ( Bluesky , Instagram , Twitter , TikTok ). Co-animé par Cédric Ingrand ( Twitter et Bluesky ). Produit par… [Listen](https://feedpress.me/link/22958/17379958/media.mp3) ## [Inside the Buyer's Mind: How Real Estate Buyers Actually Choose an Agent in 2026 and Where Most Agents Lose Them](https://agentelite.podbean.com/e/inside-the-buyers-mind-how-real-estate-buyers-actually-choose-an-agent-in-2026-and-where-most-agents-lose-them/) _2026-07-13 · Elite Zone_ It is 10:47 on a Tuesday night. A couple is sitting on their couch. They have been thinking about buying a home for six months and tonight something clicked. They open their phones — not to call an agent, not to visit a website — they open ChatGPT. And in the next four minutes, before either of them has spoken a single word to a real estate agent, they have already decided who they are probably… [Listen](https://mcdn.podbean.com/mf/web/a6ihc6quvekb87wc/07-08-26_final_98mbm.m4a) ## [#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel](https://businessofapps.podbean.com/e/268-2026-crm-trends-the-ultimate-guide-to-customer-retention-business-of-apps-london-2026-panel/) _2026-07-13 · Business of Apps Podcast_ Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messages. They're the ones who know exactly who to reach, on which channel, at which moment — and when to say nothing at all. In this special episode, we're bringing you the Business of Apps London 2026… [Listen](https://mcdn.podbean.com/mf/web/qdtz5xj7v3gq4adn/ep_268.mp3)