Building Iconic Brands with Perfetti Van Melle

What does it take to build brands that have become household names? In this insightful conversation, we sit down with the leadership at Perfetti Van Melle India to explore the journey behind iconic brands like Center Fruit, Center Fresh, Mentos, Alpenliebe, Happydent, and Chupa Chups. From changing consumer preferences and evolving marketing strategies to innovation, premiumisation, and the future…